{"id":56365,"date":"2018-03-29T11:53:50","date_gmt":"2018-03-29T11:53:50","guid":{"rendered":"https:\/\/www.techtarget.com\/?post_type=tt_product&p=56365"},"modified":"2025-04-24T12:35:35","modified_gmt":"2025-04-24T12:35:35","slug":"data-driven-display","status":"publish","type":"tt_product","link":"https:\/\/www.techtarget.com\/products\/data-driven-display\/","title":{"rendered":"Data-Driven Display"},"content":{"rendered":"\n
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On the world\u2019s largest B2B network, data-driven display puts your brand in front of active buyers<\/h2>\n\n\n\n

See how contextual banners<\/a><\/strong>, takeover sponsorships<\/a><\/strong> and behavioral targeting<\/a><\/strong> can support your goals.<\/p>\n<\/div>\n\n\n\n

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Data-driven display puts your brand in front of active tech buyers.<\/h2>\n\n\n\n

See how contextual banners<\/a><\/strong>, takeover sponsorships<\/a><\/strong> and behavioral targeting<\/a><\/strong> can support your goals.<\/p>\n<\/div>\n\n\n\n

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<\/a>Contextual Banners<\/h2>\n

Improve brand preference with the Web’s most active B2B tech buyers<\/p>\n<\/div>\n\n\n\n

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Banner Ads<\/h4>\n

Aligned to relevant, purchase-focused editorial content in your market ><\/p>\n\t\t\t\t\t\t\t

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Welcome Ads<\/h4>\n

Capture share of mind at the start of a journey ><\/p>\n\t\t\t\t\t\t\t

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Rich Media<\/h4>\n

Drive user engagement with your content via custom-built interactive branding ><\/p>\n\t\t\t\t\t\t\t

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Engage with your target accounts through Data-Driven Display advertising. Connect with us today<\/a>.<\/h4>\n<\/div>\n<\/div><\/div>\n\n\n\n
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How digital branding drives B2B demand<\/h3>\n

Learn how better-targeted digital display drives more demand, builds pipeline and accelerates sales.<\/p>\n\n\t\t\n\t\t\tGet the white paper<\/a>\n\n\t\t\t\t\n<\/div>\n\n\n\n

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<\/a>Takeover Sponsorships<\/h2>\n

Establish market authority and disrupt competitors<\/p>\n<\/div>\n\n\n\n

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Keyword Takeovers<\/h4>\n

Intercept and influence technology buyers based on their keyword searches ><\/p>\n\t\t\t\t\t\t\t

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Editorial Takeovers<\/h4>\n

Build thought leadership by aligning with Informa TechTarget\u2019s top-ranked, editor-curated learning experiences ><\/p>\n\t\t\t\t\t\t\t

\n\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\n\t\t\t\t\t\n\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t
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Roadblocks<\/h4>\n

Increase exposure and block out competitors around key product launches and business initiatives ><\/p>\n\t\t\t\t\t\t\t

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The Death of Third-Party Cookies: What\u2019s Next for Intent-Based Digital Advertising?\u00ad\u00ad\u00ad\u00ad\u00ad\u00ad<\/h3>\n

If you use programmatic advertising or intent data, you\u2019ve probably heard that Google is killing third-party cookies. Understand the impact of this decision, how it affects you and 4 ways to get ahead of it.<\/p>\n\n\t\t\n\t\t\tRead the Blog<\/a>\n\n\t\t\t\t\n<\/div>\n\n\n\n

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Behavioral Targeting<\/h2>\n\n\n\n

Leveraging industry-leading behavioral data from Priority Engine<\/strong><\/a> to engage in-market buyers<\/p>\n<\/div>\n\n\n\n

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\nActive Buyer Targeting<\/h4>\n

Influence prospects researching technologies in your space<\/p>\n<\/div>\n<\/div>\n\n\n\n

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\nABM Targeting<\/h4>\n

Engage target accounts active within your market segment<\/p>\n<\/div>\n<\/div>\n\n\n\n

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Programmatic Guaranteed<\/h4>\n

100% guaranteed programmatic delivery to the most coveted Informa TechTarget inventory<\/p>\n<\/div>\n<\/div>\n<\/div><\/div>\n\n\n\n

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Informa TechTarget\u2019s targeted branding solutions drive downstream consideration lift<\/h2>\n
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\n\t\t<\/span>\n\n\t\t<\/span>25%<\/span><\/span>
increase in
consideration rate<\/p>\n<\/div>\n\n\n\n

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\n\t\t<\/span>\n\n\t\t<\/span>22%<\/span><\/span>
increase in email
click-through rate<\/p>\n<\/div>\n\n\n\n

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\n\t\t<\/span>\n\n\t\t<\/span>2X<\/span><\/span>
increase in opportunities and pipeline<\/p>\n<\/div>\n<\/div><\/div>\n\n\n\n

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Focused on Healthcare technology? <\/h2>\n\n\n\n

Talk to us about Xtelligent advertising solutions.<\/p>\n\n\n\n

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\n\t\t\n\t\t\tTalk to an Xtelligent expert<\/a>\n\n\t\t\t\t<\/div>\n<\/div>\n\n\n\n
<\/div>\n<\/div>\n<\/div>\n<\/div><\/div>\n\n\n\n
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Product resources \n\t\t\n\t\t\tVisit the Resource Library<\/a>\n\n\t\t\t\t<\/h2>\n<\/div>\n<\/div><\/div>\n\n\n\n
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Video<\/p>\n\n

Why Spend on Digital Advertising: 3 Questions to Ask Yourself<\/a><\/h4>\n <\/div>\n <\/div>\n <\/div>\n\n <\/div>\n\n <\/div>\n\n\t\t\t \n\t\t\t\t <\/div>\n\t\t\t<\/div>\n<\/div>\n\n\n\n
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Product Sheet<\/p>\n\n

Accelerate IT Buyer Demand with TechTarget\u2019s Targeted Display Ads<\/a><\/h4>\n <\/div>\n <\/div>\n\n <\/div>\n\n <\/div>\n\t\t\t\t\t\n
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Video<\/p>\n\n

Beyond SEM: A More Direct Path to Buyers<\/a><\/h4>\n <\/div>\n <\/div>\n\n <\/div>\n\n <\/div>\n\t\t\t\t\t\n
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Product Sheet<\/p>\n\n

Brand Takeovers: Exclusive Ad Ownership on Best-in-class Editorial Content<\/a><\/h4>\n <\/div>\n <\/div>\n\n <\/div>\n\n <\/div>\n\t\t\t\t\t\n
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White Paper\/E-Book<\/p>\n\n

How Digital Advertising Drives B2B Demand<\/a><\/h4>\n <\/div>\n <\/div>\n\n <\/div>\n\n <\/div>\n\t\t\t\t\t\n
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White Paper\/E-Book<\/p>\n\n

Why B2B Marketers Neglect Their Digital Advertising<\/a><\/h4>\n <\/div>\n <\/div>\n\n <\/div>\n\n <\/div>\n\t\t\t\t\t\n
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Product Sheet<\/p>\n\n

How to Maximize Front-End and Back-End Performance in B2B Programmatic<\/a><\/h4>\n <\/div>\n <\/div>\n\n <\/div>\n\n <\/div>\n\t\t\t\t\t\n
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Product Sheet<\/p>\n\n

Intent-driven advertising: Proven to boost consideration<\/a><\/h4>\n <\/div>\n <\/div>\n\n <\/div>\n\n <\/div>\n\t\t <\/div>\n\t\t\t<\/div>\n<\/div>\n<\/div><\/div>\n","protected":false},"excerpt":{"rendered":"

Targeted advertising solutions reaching the Web\u2019s most active B2B tech buyers.<\/p>\n","protected":false},"author":80,"featured_media":0,"parent":0,"menu_order":0,"template":"template-randomized-header.php","tt_solution_tax":[5563,5561,4541,5579,5574,666,5582,5575,755,4321,4574,3901,668,5581,3175,3190,3177,3172,3196,5564,5584,4428,3173,4526,3187],"class_list":["post-56365","tt_product","type-tt_product","status-publish","hentry","tt_solution_tax-brand-awareness","tt_solution_tax-partner-channel-marketing","tt_solution_tax-partner-marketing-2","tt_solution_tax-demand-generation-old","tt_solution_tax-partner-channel-marketing-qa-aug-2024","tt_solution_tax-account-based-marketing","tt_solution_tax-account-based-marketing-wip","tt_solution_tax-brand-awareness-qa-aug-2024","tt_solution_tax-brand-marketing","tt_solution_tax-build-awareness","tt_solution_tax-channel-marketing","tt_solution_tax-deliver-virtual-events","tt_solution_tax-demand-generation","tt_solution_tax-demand-generation-wip","tt_solution_tax-drive-event-attendance","tt_solution_tax-intent-driven-services","tt_solution_tax-market-intelligence","tt_solution_tax-marketing","tt_solution_tax-marketing-enablement-sales-acceleration","tt_solution_tax-online-in-person-events","tt_solution_tax-online-in-person-events-wip","tt_solution_tax-partner-marketing","tt_solution_tax-strategic-services","tt_solution_tax-strategy-planning","tt_solution_tax-tech-marketing"],"yoast_head":"\nData-Driven Display | Informa TechTarget<\/title>\n<meta name=\"description\" content=\"Intent-powered, data driven marketing and banner ads from Informa TechTarget, including brand building page takeovers and programmatic campaigns. 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