{"id":4608,"date":"2015-11-17T22:52:56","date_gmt":"2015-11-17T22:52:56","guid":{"rendered":"http:\/\/www.techtarget.com\/?page_id=4608"},"modified":"2025-03-27T19:52:14","modified_gmt":"2025-03-27T19:52:14","slug":"about-us","status":"publish","type":"page","link":"https:\/\/www.techtarget.com\/about-us\/","title":{"rendered":"About Us"},"content":{"rendered":"\n
\n
\n
\n
\n

Connecting buyers and sellers<\/h2>\n\n\n\n

Informa TechTarget is a trusted global partner of leading B2B brands and dynamic start-ups alike. Committed to accelerating growth for businesses everywhere, we harness the insights of over 750 experts across a network of more than 220 digital properties<\/strong><\/a> to guide and shape the critical decisions of our industry. As a key information resource within the tech, we understand what\u2019s happening in critical markets to support tech buyers\u2019 solution-oriented decision-making every second of every day.<\/p>\n\n\n\n

This market proximity powers a proprietary content model essential for creating exceptionally valuable online audiences for our clients. Its popularity with tech buyers is why our membership of over 50 million opted-in tech buyers continuously grows. Our clients\u2019 access to these B2B buyers gives them the precision and confidence necessary to be faster to market and faster to revenue.<\/p>\n<\/div>\n<\/div>\n<\/div>\n\n\n\n

\n
\n
\"\"<\/figure>\n\n\n\n

Intelligence and advice that inform and guide<\/h3>\n\n\n\n

Our global industry analyst resources improve client decision-making with their unmatched knowledge of the technology ecosystem. Because we can better understand where markets are headed, we\u2019re able to position clients for faster near-term success and stronger market share growth. And with seamless connections between market intelligence, strategic consulting and go-to-market guidance, clients recognize us as more action- and outcome-oriented.<\/p>\n<\/div>\n\n\n\n

\n
\"\"<\/figure>\n\n\n\n

Brand awareness reach and impact for thought leadership<\/h3>\n\n\n\n

The Informa TechTarget network comprising 220+ online properties<\/strong><\/a> and 1,100+ BrightTALK\u00ae<\/sup> webinar communities delivers both unrivaled audience reach efficiency and precision at scale for the powerful, differentiating brand awareness programs B2B brands require.<\/p>\n<\/div>\n<\/div>\n\n\n\n

\n
\n
\"\"<\/figure>\n\n\n\n

High-performance custom content to engage and prompt action<\/h3>\n\n\n\n

In our content-driven business model, every asset we create must be tuned for maximum effectiveness. Clients benefit directly in the custom content we craft for their needs. Whether in digital awareness campaigns, lower-funnel conversion programs or unique face-to-face and hybrid event experiences, our multimedia content studios deliver cost-effective, expert assets that engage, prompt action and drive measurable growth.<\/p>\n<\/div>\n\n\n\n

\n
\"\"<\/figure>\n\n\n\n

Intent data and demand generation that convert for ROI<\/h3>\n\n\n\n

Recognized repeatedly its highly differentiated value and remarkably loyal users, Informa TechTarget\u2019s Priority Engine\u2122<\/strong> <\/a>intent data platform sets a standard in the industry for precision and confidence at scale. With the award-winning BrightTALK Central platform for audiences that prefer the video format, the omni-channel demand generation resources are unparalleled. And when clients and industry partners integrate with us, Informa TechTarget\u2019s intent data enriches programs to improve client business outcomes wherever they\u2019re implementing.<\/p>\n<\/div>\n<\/div>\n\n\n\n

<\/span>
<\/div>
\n
\n
\n
\n
\n

Informa TechTarget end-to-end<\/h2>\n<\/div>\n<\/div>\n\n\n\n
\n
\n
\n
\n