{"id":149149,"date":"2025-05-02T18:23:41","date_gmt":"2025-05-02T18:23:41","guid":{"rendered":"https:\/\/www.techtarget.com\/?page_id=149149"},"modified":"2025-05-13T17:44:58","modified_gmt":"2025-05-13T17:44:58","slug":"6sense","status":"publish","type":"page","link":"https:\/\/www.techtarget.com\/6sense\/","title":{"rendered":"6sense"},"content":{"rendered":"\n
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Why Informa TechTarget + 6sense?<\/strong><\/strong><\/strong><\/strong><\/h2>\n\n\n\n

87% of B2B tech buyers agree that independent expert content is crucial to their decision-making process. When you sponsor existing Enterprise Strategy GroupTM<\/sup> research, you\u2019ll get great content into the market quickly to help stake a thought leadership position, educate your buyers, and build more trust in your brand. Note too that this approach provides a critical lift to campaign performance – large-scale analytics show that Enterprise Strategy GroupTM<\/sup><\/strong><\/a> content performs 38% better than other analyst or vendor content across a broad portfolio of demand generation program types.<\/p>\n\n\n\n

Ready to generate more pipeline and revenue from your ABM investments? Together, Informa TechTarget and 6sense help revenue teams pinpoint the accounts that are truly in-market, identify who is part of the buying team and what topics they care about most, and effectively engage, influence, and convert them before the competition.<\/p>\n\n\n\n

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Confidently identify in-market accounts<\/strong><\/strong><\/strong><\/strong><\/h3>\n\n\n\n

Seamlessly integrate Informa TechTarget\u2019s precise account intent data<\/strong><\/a> with 6sense and aggregate it with 6sense intent signals to double-verify intent. Confidently focus your go-to-market teams on accounts that are actively researching solutions like yours.<\/p>\n<\/div>\n<\/div>\n\n\n\n

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Uncover buying group members<\/strong><\/strong><\/strong><\/strong><\/h3>\n\n\n\n

Make more shortlists when you identify buying group members before your competitors do. Leverage Informa TechTarget\u2019s directly observed and contextually relevant contact intent data<\/strong><\/a> to understand who is part of the buying group and the topics they care about most.<\/p>\n<\/div>\n<\/div>\n\n\n\n

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Convert more buyer interest into pipeline<\/strong><\/strong><\/strong><\/strong><\/h3>\n\n\n\n

Fuel impactful cross-channel ABM campaigns by importing Informa TechTarget\u2019s permissioned buyers<\/strong><\/a> into 6sense via your MAP\/CRM. Capture attention with expert-crafted custom content that provides the third-party perspective buyers crave.<\/p>\n\n\n\n

Boost conversion when you supplement your own activation efforts with our intent-driven display advertising<\/strong><\/a> and demand generation campaigns<\/strong><\/a>.<\/p>\n<\/div>\n<\/div>\n<\/div>\n<\/div><\/div>\n\n\n\n

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Combining account intent from [Informa] TechTarget\u2019s Priority Engine Account Intent Feeds and 6sense is not just a gut feeling for the sales team. It is two qualified industry leaders saying there is intent at the account so the BDRs know where to focus. It is already influencing our pipeline after only a month.<\/p>\n

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Using Informa TechTarget Intent Data with 6sense<\/strong><\/strong><\/h2>\n\n\n\n

Our automated integrations and seamless workflows save revenue operations teams time, reduce manual errors, and speed ABM follow-up.<\/p>\n\n\n\n

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Using Informa TechTarget Intent Data with Demandbase One<\/strong><\/strong><\/h2>\n\n\n\n

Our automated integrations and seamless workflows save revenue operations teams time, reduce manual errors, and speed ABM follow-up.<\/p>\n<\/div>\n<\/div>\n\n\n\n

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Account-Level Intent Data<\/h4>\n\n\n\n

Focus revenue teams on in-market accounts when you seamlessly integrate Informa TechTarget\u2019s account-level intent data<\/strong><\/a> into Demandbase One engagement minutes and leverage it to build account lists.<\/p>\n<\/div>\n\n\n\n

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Contact-Level Intent Data and Permissioned Buyer Contacts<\/h4>\n\n\n\n

Fuel ABM activation when you use streamlined workflows to import Informa TechTarget\u2019s prospect-level intent data and permissioned buyer contacts<\/strong><\/a> into Demandbase One via your MAP\/CRM.<\/p>\n<\/div>\n\n\n\n

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Lorem Ipsum<\/strong> is simply dummy text of the printing and typesetting industry. Lorem Ipsum has been the industry’s standard dummy text ever since the 1500s, when an unknown printer took a galley of type and scrambled it to make a type specimen boo<\/p>\n<\/div>\n<\/div>\n<\/div><\/div>\n\n\n\n

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