{"id":144813,"date":"2024-10-01T18:41:50","date_gmt":"2024-10-01T18:41:50","guid":{"rendered":"https:\/\/www.techtarget.com\/?post_type=solution&p=144813"},"modified":"2025-06-02T21:49:58","modified_gmt":"2025-06-02T21:49:58","slug":"online-in-person-events","status":"publish","type":"solution","link":"https:\/\/www.techtarget.com\/solutions\/online-in-person-events\/","title":{"rendered":"Online & In-Person Events"},"content":{"rendered":"\n
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Challenge:<\/span> 94% of marketers say their company could do a better job converting event leads into business.<\/a><\/h3>\n<\/div>\n<\/div>\n<\/div><\/div>\n\n\n\n
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Real success begins with the right audience<\/strong><\/h2>\n\n\n\n

Online and in-person events remain central to most B2B marketing plans. Often, the most stressful part can be simply getting the right people to attend. Unlike other providers, Informa TechTarget already has the engaged audiences you want \u2013 more than 50M+ members in all \u2013 and we help you reach buyers who want to attend because they\u2019re researching relevant solutions right now.<\/p>\n<\/div>\n<\/div>\n<\/div>\n\n\n\n

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A qualified buyer in every seat<\/strong><\/h2>\n\n\n\n

Fill the room with active buyers for your next in-person event. Start by boosting event awareness with key buyers you\u2019d otherwise miss with intent-driven digital advertising solutions<\/strong><\/a>. Then, tap into Priority Engine\u2122<\/strong><\/a>  <\/strong>for direct access to local opt-in prospects plus one-click, hyper-personalized emails that help sellers break through the noise and drive registrations.<\/p>\n\n\n\n

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Learn More About Priority Engine<\/a><\/div>\n<\/div>\n<\/div>\n<\/div>\n\n\n\n
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Capture more webinar audience<\/strong><\/h2>\n\n\n\n

Expand the reach of your webinars and virtual events with BrightTALK<\/a><\/strong> \u2013 the largest destination for enterprise B2B-focused video-based content on the web. Promote your content to our amazing B2B audience for guaranteed lead volumes<\/strong><\/a>, or sponsor the BrightTALK Summits<\/strong><\/a> our experts create to feed hungry sales pipeline.<\/p>\n\n\n\n

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Learn More About BrightTALK<\/a><\/div>\n<\/div>\n<\/div>\n<\/div>\n\n\n\n
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Deliver polished & engaging online experiences<\/strong><\/h2>\n\n\n\n

Hosting top-notch do-it-yourself webinars<\/strong><\/a> and virtual events<\/strong><\/a> is a breeze with Informa TechTarget\u2019s easy-to-use BrightTALK\u00ae<\/sup>\u00a0platform<\/strong><\/a>. Need your next online event to go off without a hitch? Get peace of mind when you tap into world-class production capabilities and technical support<\/a> <\/strong>from our in-house team of content experts.<\/p>\n\n\n\n

One-and-done webinars? Not anymore. With BrightTALK Channels<\/strong><\/a>, it\u2019s easy to re-use existing webinars and virtual events so you can reach additional active buyers and extend pipeline impact.<\/p>\n\n\n\n

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Learn More About BrightTALK Channels<\/strong><\/a><\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n\n\n\n
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Add an expert voice to the agenda<\/strong><\/h2>\n\n\n\n

It\u2019s no surprise that savvy B2B tech buyers crave an independent perspective. Add 3rd<\/sup>-party credibility to your next online or in-person event when you feature one of our industry thought leaders or Omdia<\/a><\/strong> and Enterprise Strategy Group analysts<\/a><\/strong> as a guest speaker<\/strong><\/a>.<\/p>\n\n\n\n

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Learn More About Custom Webinars<\/strong><\/a><\/div>\n<\/div>\n<\/div>\n<\/div>\n\n\n\n
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Extend your investment beyond the closing keynote<\/strong><\/strong><\/h2>\n\n\n\n

It\u2019s conference season! Ready to capitalize on having your executives, customers, and partners all in one place? From testimonials and fireside chats to demos and presentations, our production services<\/strong><\/a> team captures polished video content that keeps the excitement going far beyond the closing keynote. With @Summits<\/strong><\/a>, you can even tap into Informa TechTarget analysts, on site, to add a third-party perspective.<\/p>\n\n\n\n

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Learn More About Production Services<\/a><\/div>\n<\/div>\n<\/div>\n<\/div>\n\n\n\n
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