{"id":144808,"date":"2024-10-01T16:16:26","date_gmt":"2024-10-01T16:16:26","guid":{"rendered":"https:\/\/www.techtarget.com\/?post_type=solution&p=144808"},"modified":"2025-05-21T15:04:51","modified_gmt":"2025-05-21T15:04:51","slug":"demand-generation","status":"publish","type":"solution","link":"https:\/\/www.techtarget.com\/solutions\/demand-generation\/","title":{"rendered":"Demand Generation"},"content":{"rendered":"\n
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Challenge:<\/span> 35% of B2B marketers say their top priority is shifting from lead volume & MQL generation to generating more high-quality leads.<\/a><\/h3>\n<\/div>\n<\/div>\n<\/div><\/div>\n\n\n\n
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Essentials for high-quality demand gen<\/h2>\n<\/div>\n<\/div>\n<\/div><\/div>\n\n\n\n
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Find more active demand in your market<\/strong><\/h2>\n\n\n\n

With today\u2019s B2B buyers researching their needs in-depth before reaching out to sales, marketers need to develop lead generation strategies that find, engage and build trust earlier in the buyer\u2019s journey.<\/p>\n\n\n\n

As the #1 source of online enterprise technology content, TechTarget identifies companies and high-quality prospects<\/strong><\/a> actively researching solutions in your market earlier than you can. Their real purchase intent identifies who\u2019s most likely to buy, which means you can more effectively prioritize your own outreach.<\/p>\n\n\n\n

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Learn About Priority Engine<\/strong><\/a><\/div>\n<\/div>\n<\/div>\n<\/div>\n\n\n\n
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Generate engaged leads<\/strong><\/h2>\n\n\n\n

You\u2019re always under pressure to deliver more quality leads that are likely to convert. Declining email response and new privacy regulations are only making it harder. With TechTarget, you can be where your buyers are when they\u2019re conducting pre-purchase research. Our intent-driven content syndication<\/strong><\/a> and <\/strong>webinar audience<\/strong><\/a> <\/strong>deliver millions of opt-in leads proven to yield up to 13X higher engagement rates<\/strong><\/a> than other providers.<\/p>\n\n\n\n

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Content Leads<\/strong><\/a><\/div>\n\n\n\n
Webinar Leads<\/strong><\/a><\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n\n\n\n
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Convert buying teams faster with custom content<\/strong><\/h2>\n\n\n\n

To accelerate opportunity identification, you need to see real buying teams taking shape. TechTarget shows you the actual people and exactly what they care about now. Highly relevant insights into demonstrated buyer needs give you the ability to respond faster. When you do, you deliver more opportunities and progress them faster.<\/p>\n\n\n\n

Our custom content services<\/a><\/strong> can help ensure you have the content real buyers seek.<\/p>\n\n\n\n

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Custom Content Services<\/a><\/div>\n<\/div>\n<\/div>\n<\/div>\n\n\n\n
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Ensure sales engagement with triple-verified Modern BANT Leads<\/strong><\/h2>\n\n\n\n

Sales and marketing alignment grows when you deliver more demand that\u2019s ready for sales outreach. Build sales confidence and success by directly providing higher levels of pre-qualification.<\/p>\n\n\n\n

TechTarget Modern BANT Leads<\/strong><\/a> accelerate pipeline by delivering prospects who have confirmed their purchase intentions. They\u2019ve been engaged by your content and have opted in to be contacted by you.<\/p>\n\n\n\n

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Modern BANT Leads<\/strong><\/a><\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n\n\n\n
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The first impact we saw from our relationship with TechTarget was an influx of leads into our database \u2013 20x lead growth month over month. We\u2019re sparking better conversations, increasing webinar attendance and setting more meetings.\u201d<\/h4>\n
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Kenny Dellovo, Lead Development Manager<\/h6>\n<\/div>\n

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Read the success story<\/a><\/p>\n

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Lead Generation resources<\/h2>\n
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White Paper\/E-Book<\/p>\n\n

A Better Way to Leverage BANT: Considerations When Looking for High-Quality Leads<\/a><\/h4>\n <\/div>\n <\/div>\n <\/div>\n\n <\/div>\n\n <\/div>\n\n\t\t\t \n\t\t\t\t <\/div>\n\t\t\t\n<\/div>\n<\/div>\n\n\n\n
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Infographic<\/p>\n\n

Successful Modern Demand Gen Engine: Customize Content for the Buying Team<\/a><\/h4>\n <\/div>\n <\/div>\n\n <\/div>\n\n <\/div>\n\t\t\t\t\t\n
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Infographic<\/p>\n\n

Successful Modern Demand Gen Engine: Building a Strong ICP<\/a><\/h4>\n <\/div>\n <\/div>\n\n <\/div>\n\n <\/div>\n\t\t\t\t\t\n
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Research\/Analysis<\/p>\n\n

Are Your Falling Lead Conversion Rates a Good Thing?<\/a><\/h4>\n <\/div>\n <\/div>\n\n <\/div>\n\n <\/div>\n\t\t\t\t\t\n
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Case Study<\/p>\n\n

How to Use Email Marketing to Nurture Third-Party Leads<\/a><\/h4>\n <\/div>\n <\/div>\n\n <\/div>\n\n <\/div>\n\t\t\t\t\t\n
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Product Sheet<\/p>\n\n

Priority Engine\u2122 + Lead Generation<\/a><\/h4>\n <\/div>\n <\/div>\n\n <\/div>\n\n <\/div>\n\t\t <\/div>\n\t\t\t\n<\/div>\n<\/div>\n<\/div><\/div>\n","protected":false},"excerpt":{"rendered":"

Challenge: 35% of B2B marketers say their top priority is shifting from lead volume & MQL generation to generating more high-quality leads. Essentials for high-quality demand gen Find more active […]<\/p>\n","protected":false},"author":36095,"featured_media":0,"parent":0,"menu_order":0,"template":"","class_list":["post-144808","solution","type-solution","status-publish","hentry"],"yoast_head":"\nDemand Generation | Informa TechTarget<\/title>\n<meta name=\"description\" content=\"TechTarget helps B2B customers find more active demand in their markets, generate engaged leads and convert buying teams faster.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.techtarget.com\/solutions\/demand-generation\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Demand Generation\" \/>\n<meta property=\"og:description\" content=\"TechTarget helps B2B customers find more active demand in their markets, generate engaged 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