{"id":144508,"date":"2024-09-24T20:29:56","date_gmt":"2024-09-24T20:29:56","guid":{"rendered":"https:\/\/www.techtarget.com\/?post_type=solution&p=144508"},"modified":"2025-06-02T20:50:37","modified_gmt":"2025-06-02T20:50:37","slug":"brand-awareness","status":"publish","type":"solution","link":"https:\/\/www.techtarget.com\/solutions\/brand-awareness\/","title":{"rendered":"Brand Awareness"},"content":{"rendered":"\n
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Challenge:<\/span> As much as 40% of your media spend may be wasted. <\/a><\/h3>\n<\/div>\n<\/div>\n<\/div><\/div>\n\n\n\n
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Be where more tech buyers search<\/strong><\/h2>\n\n\n\n

Better targeting puts your brand in front of the right people specifically when they\u2019re looking for you. That\u2019s what Informa TechTarget\u2019s hyper-specific audiences are all about. With us, you will be in front of more technology buyers when they\u2019re actively researching solutions. You\u2019re better able to focus on contextually-relevant placements that drive the active consideration you seek.<\/p>\n\n\n\n

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connect with us<\/a><\/div>\n<\/div>\n<\/div>\n<\/div>\n\n\n\n
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Engage real buyers when it matters<\/strong><\/h2>\n\n\n\n

You want to be present and available when a buyer needs the solutions you offer. Targeting active buyers with relevant display ads can give you a 25% lift in consideration<\/strong><\/a> rate. But that\u2019s only if you know exactly who to target and when to reach them.<\/p>\n\n\n\n

Informa TechTarget\u2019s intent-driven advertising solutions<\/strong><\/a> <\/strong>showcase your brand to B2B tech buyers when they\u2019re actively researching relevant solutions so you can get on their radar screen and make the short list.<\/p>\n\n\n\n

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Learn More About Intent-Driven Display<\/a><\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n\n\n\n
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Targeting Healthcare technology buyers?
Talk to an expert about Xtelligent Healthcare marketing solutions.<\/h2>\n\n\n\n
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Own maximum share of voice (SOV)<\/h2>\n\n\n\n

From the moment a search begins, you can be present throughout the buyer\u2019s journey. By controlling the top keywords and leveraging best-in-class destination content, Informa TechTarget\u2019s Brand Takeover sponsorships<\/a><\/strong> powerfully position your brand.<\/p>\n\n\n\n\t\t\n\t\t\tLearn More About Custom Content Services<\/a>\n\n\t\t\t\t\n<\/div>\n\n\n\n

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More powerful channels<\/h2>\n\n\n\n

Beyond advertising and unique ad distribution capabilities, Informa TechTarget\u2019s BrightTALK\u00ae<\/sup><\/strong><\/a> opens an entire world of deep awareness and consideration driven by the video-based programming more audiences now prefer.<\/p>\n\n\n\n

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Learn more about BrightTALK<\/a><\/div>\n<\/div>\n<\/div>\n<\/div><\/div>\n\n\n\n
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1st-party data-driven ABM<\/h2>\n\n\n\n

You want to target the right accounts and only the right people within them. You\u2019re worried about waste and negative impact from out-of-control automation. As the leading 1st-party tech publisher on the web, our uniquely precise opt-in prospect level intent can solve these problems. Informa TechTarget ABM solutions<\/a><\/strong> will work harder for you \u2013 you\u2019ll align better with Sales, convert more and worry a lot less.<\/p>\n\n\n\n\t\t\n\t\t\tLearn More About ABM Solutions<\/a>\n\n\t\t\t\t\n<\/div>\n\n\n\n

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More measurable ROI<\/h2>\n\n\n\n

Informa TechTarget can automatically balance advertising and demand generation for you. Not just to the right accounts, but to the right people. Learn how real opt-in intent data fuels our integrated approaches. With real opt-in level intent data, we\u2019ll build an integrated approach tailored to deliver more to your pipeline and bottom line.<\/p>\n\n\n\n

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Brand Awareness resources <\/p>\n
\n\t\t\n\t\t\tVisit the Resource Library<\/a>\n\n\t\t\t\t<\/div>\n<\/h2>\n<\/div>\n<\/div><\/div>\n\n\n\n
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White Paper\/E-Book<\/p>\n\n

Driving Real Value with Intent Driven Digital Advertising<\/a><\/h4>\n <\/div>\n <\/div>\n <\/div>\n\n <\/div>\n\n <\/div>\n\n\t\t\t \n\t\t\t\t <\/div>\n\t\t\t\n<\/div>\n<\/div>\n\n\n\n
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Infographic<\/p>\n\n

Why You Need a Digital Advertising Investment<\/a><\/h4>\n <\/div>\n <\/div>\n\n <\/div>\n\n <\/div>\n\t\t\t\t\t\n
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White Paper\/E-Book<\/p>\n\n

Why B2B Marketers Neglect Their Digital Advertising<\/a><\/h4>\n <\/div>\n <\/div>\n\n <\/div>\n\n <\/div>\n\t\t <\/div>\n\t\t\t
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Blog Post<\/p>\n\n\t\t\t\t\t\t\t

Why I\u2019m Staying the Course on our Digital Advertising Program<\/a><\/h4>\n\t\t\t\t\t\t\t <\/div>\n <\/div>\n\n <\/div>\n\n <\/div>\n\t\t\t\t\t\n
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Blog Post<\/p>\n\n\t\t\t\t\t\t\t

The Death of Third-Party Cookies: What\u2019s Next for Intent-Based Digital Advertising?<\/a><\/h4>\n\t\t\t\t\t\t\t <\/div>\n <\/div>\n\n <\/div>\n\n <\/div>\n\t\t <\/div>\n\t\t\t<\/p>\n<\/div>\n<\/div>\n<\/div><\/div>\n","protected":false},"excerpt":{"rendered":"

Challenge: As much as 40% of your media spend may be wasted. Be where more tech buyers search Better targeting puts your brand in front of the right people specifically […]<\/p>\n","protected":false},"author":36095,"featured_media":0,"parent":0,"menu_order":0,"template":"","class_list":["post-144508","solution","type-solution","status-publish","hentry"],"yoast_head":"\nBrand Awareness | Informa TechTarget<\/title>\n<meta name=\"description\" content=\"TechTarget\u2019s data-driven advertising and video-based solutions help B2B organizations keep their brands top-of-mind and build more pipeline.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.techtarget.com\/solutions\/brand-awareness\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Brand Awareness\" \/>\n<meta property=\"og:description\" content=\"TechTarget\u2019s data-driven 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