{"id":144482,"date":"2024-09-24T18:17:20","date_gmt":"2024-09-24T18:17:20","guid":{"rendered":"https:\/\/www.techtarget.com\/?post_type=solution&p=144482"},"modified":"2025-04-03T20:09:28","modified_gmt":"2025-04-03T20:09:28","slug":"partner-channel-marketing","status":"publish","type":"solution","link":"https:\/\/www.techtarget.com\/solutions\/partner-channel-marketing\/","title":{"rendered":"Partner & Channel Marketing"},"content":{"rendered":"\n
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Challenge: Partner Marketers are under pressure to drive growth and demonstrate ROI in an increasingly complex ecosystem.<\/h3>\n<\/div>\n<\/div>\n<\/div>\n<\/div><\/div>\n\n\n\n
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Elevate success with, through & to partners<\/strong><\/h2>\n\n\n\n

TechTarget understands the unique needs of B2B technology companies going to market with, through and to partners. In the past year, we\u2019ve delivered 750+ programs, 320+ custom assets and 550+ webinars<\/strong> for Partner Marketing teams at leading companies like AWS, ServiceNow and Dell. Let us help you refine your joint go-to-market strategy, fuel the buyer\u2019s journey with expert-crafted custom content, generate better leads that convert into partner pipeline, and grow and engage your ecosystem.<\/p>\n\n\n\n

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Contact a Partner Marketing Expert<\/a><\/div>\n<\/div>\n\n\n\n

Partner & Channel Marketing Services<\/strong><\/span><\/h4>\n\n\n\n

Our dedicated Partner Marketing Services team provides turnkey solutions for strategy<\/strong><\/a>, content<\/strong><\/a>, demand<\/strong><\/a>, and channel<\/strong><\/a>.<\/p>\n\n\n\n

Strategy<\/strong><\/td>Content<\/strong><\/td>Demand<\/strong><\/td>Channel<\/strong><\/td><\/tr>
Assessment & Validation Services<\/td>Custom Content<\/td>Content Syndication<\/td>To-Partner Content<\/td><\/tr>
Purchase Intent Analytics<\/td>Turnkey Webinars<\/td>Webinar Leads<\/td>Partner Sales Enablement<\/td><\/tr>
Analyst Advisory<\/td>Sponsorable Content<\/td>Modern BANT Leads<\/td>MDF Spend Opportunities<\/td><\/tr>
Market Research<\/td>Content Hubs<\/td>Digital Advertising<\/td>Partner Recruitment<\/td><\/tr><\/tbody><\/table><\/figure>\n<\/div>\n<\/div>\n\n\n\n
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Refine your partner & channel strategy<\/strong><\/h2>\n\n\n\n
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Get an in-depth understanding of the channel with research from Canalys<\/a><\/strong>, Informa TechTarget\u2019s global technology market analyst division focusing on the channel. Canalys delivers tech analysis, data and events on emerging, enterprise, mobile and smart technologies to empower industry vendors and service providers.<\/p>\n\n\n\n

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Explore Canalys<\/a><\/div>\n<\/div>\n<\/div>\n<\/div>\n\n\n\n
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Strategy Services<\/strong><\/h2>\n\n\n\n

Expert guidance to inform joint GTM strategy and messaging<\/strong><\/h4>\n\n\n\n

Our analysts are experts in your market<\/strong><\/a> and they know what makes your buyer tick. Access TechTarget\u2019s analyst advisory<\/strong><\/a>, <\/strong>market research<\/strong><\/a>, purchase intent analytics<\/strong><\/a>, and strategic buyer insights<\/strong><\/a>. Ensure that you have the right content<\/strong><\/a> to engage the buying team throughout their journey with an expert content assessment. Educate sellers on your joint solution and why it matters in the context of current market trends with an analyst-led partner sales enablement session.<\/p>\n\n\n\n

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Content Services<\/strong><\/h2>\n\n\n\n

Compelling joint content for every stage of the buyer\u2019s journey<\/strong><\/h4>\n\n\n\n

Need to tell your \u201cbetter together\u201d story with a strategic alliance partner or arm partners with content to fuel partner-led campaigns? From top-of-funnel thought leadership assets to mid-funnel engagement accelerators, TechTarget delivers expert-crafted content<\/a><\/strong> shaped by our intimate knowledge of your market<\/strong><\/a> and your buyer.<\/p>\n\n\n\n

Rapidly launch campaigns with our sponsorable content or let our analysts craft custom content<\/strong><\/a> ranging from e-books and case studies to interactive tools and animated explainers<\/a><\/strong> to technical and economic validations<\/strong><\/a>. Deliver a polished attendee experience and add 3rd<\/sup>-party credibility with turnkey joint webinars<\/strong><\/a>. Showcase your partners and drive buyer engagement with a co-branded content hub<\/strong><\/a>.<\/p>\n\n\n\n

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Contact a Partner Marketing Expert<\/strong><\/a><\/div>\n<\/div>\n<\/div>\n<\/div>\n\n\n\n
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TechTarget is the world\u2019s leading internet publisher of decision support content for IT buyers with a network of 220+ hyper-specific technology information sites<\/a><\/strong> and over 50 million permissioned B2B members worldwide<\/a><\/strong>.<\/p>\n<\/div>\n\n\n\n

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Demand Services<\/strong><\/h2>\n\n\n\n

Access and influence active buyers to drive partner pipeline<\/strong><\/h4>\n\n\n\n

When it comes to demand generation, audience matters. Whether you\u2019re launching a joint campaign with a strategic partner or creating partner-led demand at scale, Informa TechTarget helps you reach active buyers showing real purchase intent<\/strong><\/a> so you can build awareness<\/strong><\/a>, generate better leads<\/strong><\/a> and create pipeline.<\/p>\n\n\n\n

Keep your joint solution top-of-mind and improve the performance of your demand generation campaigns with data-driven display advertising<\/strong><\/a>. Generate quality top-of-funnel leads at scale with content syndication<\/strong><\/a>, webinar leads<\/strong><\/a> and virtual event sponsorships<\/strong><\/a>. Help sellers book more qualified appointments, faster with Modern BANT leads<\/strong><\/a>. Our world-class customer success team provides guidance and tools like sales email templates to help your sellers and your partners more effectively follow-up on leads and convert them into pipeline.<\/p>\n\n\n\n

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Channel Services<\/strong><\/h2>\n\n\n\n

Grow and engage your partner ecosystem<\/strong><\/h4>\n\n\n\n

Recruit new channel partners with custom content<\/strong><\/a> that showcases your unique value and validates the benefits of partnering with your company. Engage current channel partners with to-partner webinars, partner sales enablement sessions, and joint campaign opportunities. Increase partner satisfaction and build pipeline with easy-to-execute \u201ccampaigns in a box\u201d and Modern BANT leads<\/a> <\/strong>that your business can offer as MDF spend opportunities.<\/p>\n<\/div>\n<\/div>\n\n\n\n

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Partner Marketing Visionaries\u2122 Community<\/h2>\n\n\n\n

Stay on top of the latest trends in B2B Technology Partner Marketing and connect with 6,100+ peers<\/strong> when you join Partner Marketing Visionaries\u2122<\/sup> \u2013 a community designed for Partner Marketers, by Partner Marketers.<\/p>\n\n\n\n\t\t\n\t\t\tVisit the Community<\/a>\n\n\t\t\t\t\n<\/div>\n<\/div><\/div>\n<\/div><\/div>\n\n\n\n

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Partner Marketing Visionaries\u2122 Community<\/h2>\n\n\n\n

Connect with your peers, stay on top of emerging market trends, learn best practices, and share your own expertise when you join this community of technology Partner Marketing professionals.<\/p>\n\n\n

\n\t\t\n\t\t\tVisit the Community Page<\/a>\n\n\t\t\t\t \n\t\t\n\t\t\tJoin the LinkedIn Group<\/a>\n\n\t\t\t\t<\/p>\n<\/div>\n<\/div><\/div>\n<\/div><\/div>\n\n\n\n

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Partner Marketing Visionaries <\/strong> Discussion Series<\/h3>\n\n\n\n

Hear from Partner Marketing executives at top companies like Google Cloud, Cisco, Slack, and Red Hat on top-of-mind topics like measuring alliances ROI and building effective go-to-market strategies.<\/p>\n\n\n\n\t\t\n\t\t\tWatch now<\/a>\n\n\t\t\t\t\n<\/div>\n<\/div>\n\n\n\n

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Partner Marketing Visionaries Summit 2025<\/strong><\/h3>\n\n\n\n

Ready to seize the moment now that all eyes are on the ecosystem? Join us on April 29th as 20+ partner marketing leaders share advice to help you chart the course for partner-led growth.<\/p>\n\n\n\n\t\t\n\t\t\tregister now<\/a>\n\n\t\t\t\t\n<\/div>\n<\/div>\n<\/div><\/div>\n<\/div>\n<\/div>\n\n\n\n

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Partner Marketing Resources<\/h2>\n
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Virtual Events & Webinars<\/p>\n\n

The Art & Science of Going to Market with Strategic Partners<\/a><\/h4>\n <\/div>\n <\/div>\n <\/div>\n\n <\/div>\n\n <\/div>\n\n\t\t\t \n\t\t\t\t <\/div>\n\t\t\t\n<\/div>\n\n\n\n
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Case Study<\/p>\n\n

How ServiceNow Drives Customer Expansion at Scale Through Partners<\/a><\/h4>\n <\/div>\n <\/div>\n\n <\/div>\n\n <\/div>\n\t\t\t\t\t\n
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Virtual Events & Webinars<\/p>\n\n

Building a Demand Engine: Scaling Pipeline Creation Through Partners<\/a><\/h4>\n <\/div>\n <\/div>\n\n <\/div>\n\n <\/div>\n\t\t\t\t\t\n
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Virtual Events & Webinars<\/p>\n\n

Partner Content: Fundamental Assets for Fueling the Buyer\u2019s Journey<\/a><\/h4>\n <\/div>\n <\/div>\n\n <\/div>\n\n <\/div>\n\t\t\t\t\t\n
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Presentation<\/p>\n\n

Analyst Insights:Technology Market Trends & What They Mean for Partner Marketers<\/a><\/h4>\n <\/div>\n <\/div>\n\n <\/div>\n\n <\/div>\n\t\t\t\t\t\n
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Product Sheet<\/p>\n\n

Drive Growth and Maximize ROI as You Go to Market With, Through, and To Partners<\/a><\/h4>\n <\/div>\n <\/div>\n\n <\/div>\n\n <\/div>\n\t\t <\/div>\n\t\t\t\n<\/div>\n<\/div><\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"

Challenge: Partner Marketers are under pressure to drive growth and demonstrate ROI in an increasingly complex ecosystem. 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