{"id":144378,"date":"2024-09-20T14:22:35","date_gmt":"2024-09-20T14:22:35","guid":{"rendered":"https:\/\/www.techtarget.com\/?post_type=solution&#038;p=144378"},"modified":"2025-03-20T16:08:33","modified_gmt":"2025-03-20T16:08:33","slug":"go-to-market-strategy-content","status":"publish","type":"solution","link":"https:\/\/www.techtarget.com\/solutions\/go-to-market-strategy-content\/","title":{"rendered":"Go-to-Market Strategy &amp; Content"},"content":{"rendered":"\n<div class=\"wp-block-linchpin-mesh-block alignfull background-light-gray challenge-banner column1-desktop-grid__span-11 column1-desktop-grid__row-1 column1-tablet-grid__span-12 column1-tablet-grid__row-1 column1-mobile-grid__span-12 column1-mobile-grid__row-1 column1-desktop-grid__offset-0\"><div class=\"row mesh-row\">\n<div class=\"wp-block-linchpin-mesh-block-column columns small-12 medium-12\">\n<div style=\"margin-top: 14px;\">\n<h3 class=\"challenge-banner\"><span style=\"color: #7b1716;\">Challenge:<\/span> To deliver better results, businesses must get a better understanding of their markets and buyers.\u00a0\u00a0<\/h3>\n<\/div>\n<\/div>\n<\/div><\/div>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-4c1dd492 wp-block-columns-is-layout-flex\" style=\"margin-top:var(--wp--preset--spacing--80);margin-bottom:var(--wp--preset--spacing--80)\">\n<div class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow\">\n<div class=\"wp-block-group large-11 is-layout-constrained wp-block-group-is-layout-constrained\">\n<h2 class=\"wp-block-heading\" id=\"h-quality-data-expert-analysis-practical-insights\"><strong><strong>Quality data. Expert analysis. Practical insights.<\/strong><\/strong><\/h2>\n\n\n\n<p class=\"lead_small\">The most successful companies use a detailed understanding of market opportunities and customer needs to evolve their go-to-market strategies and out-maneuver competition.<\/p>\n\n\n\n<p class=\"lead_small\">To get (and stay) there, they rely on quality data, expert analysis and actionable insights about their markets, their buyers and their business. They leverage these resources to inform:<\/p>\n\n\n\n<ul style=\"margin-right:0;margin-left:var(--wp--preset--spacing--80)\" class=\"wp-block-list lead_small has-blue-zodiac-color has-text-color has-link-color wp-elements-0fdb00a75a48a577730d4322a2d72ef2\">\n<li style=\"margin-left:var(--wp--preset--spacing--40)\">Product development<\/li>\n\n\n\n<li style=\"margin-left:var(--wp--preset--spacing--40)\">Buyer personas<\/li>\n\n\n\n<li style=\"margin-left:var(--wp--preset--spacing--40)\">Positioning and messaging<\/li>\n\n\n\n<li style=\"margin-left:var(--wp--preset--spacing--40)\">Targeting and brand-category elevation<\/li>\n\n\n\n<li style=\"margin-left:var(--wp--preset--spacing--40)\">Content creation and delivery<\/li>\n\n\n\n<li style=\"margin-left:var(--wp--preset--spacing--40)\">Multiple enablement needs within sales and partners<\/li>\n<\/ul>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<figure class=\"wp-block-image size-full has-custom-border trigger-in-view in-view-slide-from-right in-view-delay-200\"><img decoding=\"async\" width=\"867\" height=\"900\" src=\"https:\/\/www.techtarget.com\/wp-content\/uploads\/2024\/09\/Market-research-and-buyer-insights_new-4.png\" alt=\"\" class=\"wp-image-148389\" style=\"border-radius:10px\" srcset=\"https:\/\/www.techtarget.com\/wp-content\/uploads\/2024\/09\/Market-research-and-buyer-insights_new-4.png 867w, https:\/\/www.techtarget.com\/wp-content\/uploads\/2024\/09\/Market-research-and-buyer-insights_new-4-640x664.png 640w, https:\/\/www.techtarget.com\/wp-content\/uploads\/2024\/09\/Market-research-and-buyer-insights_new-4-116x120.png 116w, https:\/\/www.techtarget.com\/wp-content\/uploads\/2024\/09\/Market-research-and-buyer-insights_new-4-193x200.png 193w, https:\/\/www.techtarget.com\/wp-content\/uploads\/2024\/09\/Market-research-and-buyer-insights_new-4-289x300.png 289w, https:\/\/www.techtarget.com\/wp-content\/uploads\/2024\/09\/Market-research-and-buyer-insights_new-4-169x175.png 169w, https:\/\/www.techtarget.com\/wp-content\/uploads\/2024\/09\/Market-research-and-buyer-insights_new-4-39x40.png 39w\" sizes=\"(max-width: 639px) 98vw, (max-width: 1199px) 64vw, 770px\" \/><\/figure>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-columns text-center large-10 large-offset-1 is-layout-flex wp-container-core-columns-is-layout-4c1dd492 wp-block-columns-is-layout-flex\" style=\"margin-top:var(--wp--preset--spacing--80);margin-bottom:var(--wp--preset--spacing--80)\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<h2 class=\"wp-block-heading\" id=\"h-omdia-nbsp-is-now-part-of-informa-techtarget\"><strong>Omdia&nbsp;is now part of Informa TechTarget.<\/strong><\/h2>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-45c10ec9 wp-block-columns-is-layout-flex\" style=\"margin-top:var(--wp--preset--spacing--60);margin-bottom:var(--wp--preset--spacing--60)\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<figure class=\"wp-block-image size-full is-resized\"><img decoding=\"async\" width=\"806\" height=\"235\" src=\"https:\/\/www.techtarget.com\/wp-content\/uploads\/2024\/11\/ITTO-Logo-Grad-Indigo-outlined.png\" alt=\"\" class=\"wp-image-149128\" style=\"width:300px\" srcset=\"https:\/\/www.techtarget.com\/wp-content\/uploads\/2024\/11\/ITTO-Logo-Grad-Indigo-outlined.png 806w, https:\/\/www.techtarget.com\/wp-content\/uploads\/2024\/11\/ITTO-Logo-Grad-Indigo-outlined-640x187.png 640w, https:\/\/www.techtarget.com\/wp-content\/uploads\/2024\/11\/ITTO-Logo-Grad-Indigo-outlined-120x35.png 120w, https:\/\/www.techtarget.com\/wp-content\/uploads\/2024\/11\/ITTO-Logo-Grad-Indigo-outlined-200x58.png 200w, https:\/\/www.techtarget.com\/wp-content\/uploads\/2024\/11\/ITTO-Logo-Grad-Indigo-outlined-300x87.png 300w, https:\/\/www.techtarget.com\/wp-content\/uploads\/2024\/11\/ITTO-Logo-Grad-Indigo-outlined-175x51.png 175w, https:\/\/www.techtarget.com\/wp-content\/uploads\/2024\/11\/ITTO-Logo-Grad-Indigo-outlined-137x40.png 137w\" sizes=\"(max-width: 639px) 98vw, (max-width: 1199px) 64vw, 770px\" \/><\/figure>\n<\/div>\n<\/div>\n\n\n\n<p class=\"lead_small\">Omdia is a global analyst and advisory leader that supports technology vendors and solution providers to accelerate their growth \u2013 from concept and product development to market readiness strategies and sales effectiveness.<\/p>\n\n\n\n<div class=\"wp-block-buttons is-content-justification-center is-layout-flex wp-container-core-buttons-is-layout-a89b3969 wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button button fill-button\"><a class=\"wp-block-button__link wp-element-button\" href=\"https:\/\/omdia.tech.informa.com\/\" target=\"_blank\" rel=\"noreferrer noopener\">discover omdia<\/a><\/div>\n<\/div>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-4c1dd492 wp-block-columns-is-layout-flex\" style=\"margin-top:var(--wp--preset--spacing--80);margin-bottom:var(--wp--preset--spacing--80)\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<figure class=\"wp-block-image size-full has-custom-border trigger-in-view in-view-slide-from-left in-view-delay-200\"><img decoding=\"async\" width=\"867\" height=\"900\" src=\"https:\/\/www.techtarget.com\/wp-content\/uploads\/2024\/09\/Personas-positioning-and-messaging_2-1.jpg\" alt=\"\" class=\"wp-image-145090\" style=\"border-radius:10px\" srcset=\"https:\/\/www.techtarget.com\/wp-content\/uploads\/2024\/09\/Personas-positioning-and-messaging_2-1.jpg 867w, https:\/\/www.techtarget.com\/wp-content\/uploads\/2024\/09\/Personas-positioning-and-messaging_2-1-640x664.jpg 640w, https:\/\/www.techtarget.com\/wp-content\/uploads\/2024\/09\/Personas-positioning-and-messaging_2-1-116x120.jpg 116w, https:\/\/www.techtarget.com\/wp-content\/uploads\/2024\/09\/Personas-positioning-and-messaging_2-1-193x200.jpg 193w, https:\/\/www.techtarget.com\/wp-content\/uploads\/2024\/09\/Personas-positioning-and-messaging_2-1-289x300.jpg 289w, https:\/\/www.techtarget.com\/wp-content\/uploads\/2024\/09\/Personas-positioning-and-messaging_2-1-169x175.jpg 169w, https:\/\/www.techtarget.com\/wp-content\/uploads\/2024\/09\/Personas-positioning-and-messaging_2-1-39x40.jpg 39w\" sizes=\"(max-width: 639px) 98vw, (max-width: 1199px) 64vw, 770px\" \/><\/figure>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow\">\n<div class=\"wp-block-group large-11 large-offset-1 is-layout-constrained wp-block-group-is-layout-constrained\">\n<h2 class=\"wp-block-heading\" id=\"h-tech-market-research-and-buyer-data-analysis-should-provide-prescriptive-actionable-guidance\"><strong><strong>Tech market research and buyer data analysis should provide prescriptive, actionable guidance<\/strong><\/strong><\/h2>\n\n\n\n<p class=\"lead_small\">Ongoing insights from the GTM experts at Informa TechTarget\u2019s integrated strategy, research, advisory and validation team help tech vendors develop better strategies for winning against competitors, clearly articulating how their solution will solve buyers\u2019 problems, improving tactical execution and delivering better business outcomes.<\/p>\n\n\n\n<p class=\"lead_small\">For 25 years, Informa TechTarget editorial content has been delivering the information enterprise tech buyers need to make smarter purchase decisions. This gives us a uniquely precise view into&nbsp;<strong>buyers\u2019 digital research activity<\/strong>&nbsp;and specifics regarding their&nbsp;<strong>buy-cycle content consumption<\/strong>. We know which people and teams are involved in a buyer\u2019s journey and the content that engages them.<\/p>\n<\/div>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-linchpin-mesh-block alignfull column1-desktop-grid__span-12 column1-desktop-grid__row-1 column1-tablet-grid__span-8 column1-tablet-grid__row-1 column1-mobile-grid__span-4 column1-mobile-grid__row-1\"><div class=\"row mesh-row background-light-gray\">\n<div class=\"wp-block-linchpin-mesh-block-column margin-top margin-bottom text-center wp-block-linchpin-mesh-block__padding-none\">\n<div class=\"wp-block-group large-10 large-offset-1 is-layout-constrained wp-block-group-is-layout-constrained\" style=\"padding-top:var(--wp--preset--spacing--70);padding-bottom:var(--wp--preset--spacing--70)\">\n<h2 class=\"wp-block-heading medium-8 float-center text-center background-light-gray\" id=\"h-twenty-five-years-of-independent-analysis-for-technology-vendors\"><strong>Twenty-five years of independent analysis for technology vendors<\/strong><\/h2>\n\n\n\n<p>The powerful combination of Informa TechTarget\u2019s research and analyst division, <strong><a href=\"https:\/\/omdia.tech.informa.com\/\">Omdia<\/a><\/strong> and <strong><a href=\"https:\/\/www.techtarget.com\/esg-global\/\">Enterprise Strategy Group<\/a><\/strong>,&nbsp;creates a unique team of&nbsp;market experts&nbsp;with hands-on experience in technology organizations. This insider perspective gives them a clear understanding of the challenges their clients must address and informs the&nbsp;<a href=\"https:\/\/www.techtarget.com\/esg-global\/insights\/\" target=\"_blank\" rel=\"noreferrer noopener\"><strong>demand-side research studies<\/strong><\/a>&nbsp;they conduct to identify&nbsp;market trends, competitive dynamics and buyer triggers&nbsp;critical to tech businesses. Clients seek their support across their GTMs &#8211; from strategy and product development to competitive insights and content creation &#8211; because of the quality, actionability and range of services Informa TechTarget provides.<\/p>\n\n\n\n<div class=\"wp-block-buttons is-content-justification-center is-layout-flex wp-container-core-buttons-is-layout-a89b3969 wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button button fill-button\"><a class=\"wp-block-button__link wp-element-button\" href=\"https:\/\/www.techtarget.com\/solutions\/improve-gtm-strategy-execution\/\">Learn More<\/a><\/div>\n<\/div>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h4 class=\"wp-block-heading has-text-align-center\" id=\"h-our-industry-leading-research-amp-insights-inform-a-range-of-nbsp-custom-content-nbsp-solutions\">Our industry-leading research &amp; insights inform a range of&nbsp;<a href=\"https:\/\/www.techtarget.com\/esg-global\/service\/custom-content\/\" target=\"_blank\" rel=\"noreferrer noopener\">custom content<\/a>&nbsp;solutions<\/h4>\n<\/div>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-1d1d8201 wp-block-columns-is-layout-flex\" style=\"padding-top:var(--wp--preset--spacing--60);padding-right:0;padding-bottom:var(--wp--preset--spacing--60);padding-left:0\">\n<div class=\"wp-block-column is-vertically-aligned-stretch trigger-in-view in-view-slide-from-bottom in-view-delay-200 is-layout-flow wp-block-column-is-layout-flow\" style=\"border-style:none;border-width:0px;padding-top:0;padding-right:0;padding-bottom:0;padding-left:0\">\n<figure class=\"wp-block-image aligncenter size-full\"><img decoding=\"async\" width=\"1000\" height=\"714\" src=\"https:\/\/www.techtarget.com\/wp-content\/uploads\/2024\/09\/ESG-top-funnel-r2-1.png\" alt=\"\" class=\"wp-image-144320\" srcset=\"https:\/\/www.techtarget.com\/wp-content\/uploads\/2024\/09\/ESG-top-funnel-r2-1.png 1000w, https:\/\/www.techtarget.com\/wp-content\/uploads\/2024\/09\/ESG-top-funnel-r2-1-640x457.png 640w, https:\/\/www.techtarget.com\/wp-content\/uploads\/2024\/09\/ESG-top-funnel-r2-1-120x86.png 120w, https:\/\/www.techtarget.com\/wp-content\/uploads\/2024\/09\/ESG-top-funnel-r2-1-200x143.png 200w, https:\/\/www.techtarget.com\/wp-content\/uploads\/2024\/09\/ESG-top-funnel-r2-1-300x214.png 300w, https:\/\/www.techtarget.com\/wp-content\/uploads\/2024\/09\/ESG-top-funnel-r2-1-175x125.png 175w, https:\/\/www.techtarget.com\/wp-content\/uploads\/2024\/09\/ESG-top-funnel-r2-1-56x40.png 56w\" sizes=\"(max-width: 639px) 98vw, (max-width: 1199px) 64vw, 770px\" \/><\/figure>\n\n\n\n<h4 class=\"wp-block-heading has-text-align-center\" id=\"h-top-of-funnel\"><strong>Top of Funnel<\/strong><\/h4>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-vertically-aligned-stretch trigger-in-view in-view-slide-from-bottom in-view-delay-400 is-layout-flow wp-block-column-is-layout-flow\" style=\"border-style:none;border-width:0px;padding-top:0;padding-right:0;padding-bottom:0;padding-left:0\">\n<figure class=\"wp-block-image aligncenter\"><img decoding=\"async\" src=\"https:\/\/www.techtarget.com\/wp-content\/uploads\/2023\/05\/ESG-mid-funnel-r1.png\" alt=\"\" class=\"wp-image-136130\"\/><\/figure>\n\n\n\n<h4 class=\"wp-block-heading has-text-align-center\" id=\"h-mid-funnel\"><strong>Mid-Funnel<\/strong><\/h4>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-vertically-aligned-stretch trigger-in-view in-view-slide-from-bottom in-view-delay-600 is-layout-flow wp-block-column-is-layout-flow\" style=\"border-style:none;border-width:0px;padding-top:0;padding-right:0;padding-bottom:0;padding-left:0\">\n<figure class=\"wp-block-image aligncenter\"><img decoding=\"async\" width=\"1000\" height=\"714\" src=\"https:\/\/www.techtarget.com\/wp-content\/uploads\/2023\/04\/ESG-bottom-of-funnel.png\" alt=\"\" class=\"wp-image-136216\"\/><\/figure>\n\n\n\n<h4 class=\"wp-block-heading has-text-align-center\" id=\"h-bottom-of-funnel\"><strong>Bottom of Funnel<\/strong><\/h4>\n<\/div>\n<\/div>\n<\/div>\n<\/div><\/div>\n","protected":false},"excerpt":{"rendered":"<p>Challenge: To deliver better results, businesses must get a better understanding of their markets and buyers.\u00a0\u00a0 Quality data. Expert analysis. Practical insights. The most successful companies use a detailed understanding [&#8230;]<\/p>\n","protected":false},"author":36095,"featured_media":0,"parent":0,"menu_order":0,"template":"","class_list":["post-144378","solution","type-solution","status-publish","hentry"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v25.2 (Yoast SEO v25.2) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Go-to-Market Strategy &amp; Content | Informa TechTarget<\/title>\n<meta name=\"description\" content=\"Through quality data, expert analysis and practical insights, TechTarget helps customers understand their buyers, optimize their strategies and shape decisions.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.techtarget.com\/solutions\/go-to-market-strategy-content\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Go-to-Market Strategy &amp; 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