{"id":144109,"date":"2024-09-13T14:39:32","date_gmt":"2024-09-13T14:39:32","guid":{"rendered":"https:\/\/www.techtarget.com\/?post_type=solution&p=144109"},"modified":"2025-05-27T15:59:41","modified_gmt":"2025-05-27T15:59:41","slug":"sales-teams","status":"publish","type":"solution","link":"https:\/\/www.techtarget.com\/solutions\/sales-teams\/","title":{"rendered":"Sales Teams"},"content":{"rendered":"\n
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Challenge:<\/span> 42% of salespeople say prospecting is the most difficult part of the sales process. <\/a><\/h3>\n<\/div>\n<\/div>\n<\/div>\n<\/div><\/div>\n\n\n\n
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Sales and partner enablement<\/strong><\/h2>\n\n\n\n

Eventually, your hard found leads end up in the hands of sales or your channel partners. But if they struggle to articulate why your solution is the best fit, you lose. Add the voice of a 3rd<\/sup>-party industry expert to your next training to educate sellers and partners on why your solution matters in the context of market trends, competitive dynamics, and buyer needs. To prove business impact and accelerate late-stage deals, you can also count on our team for custom decision-support content like economic validations and ROI calculators.<\/p>\n\n\n\n

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Learn More<\/strong><\/a><\/div>\n<\/div>\n<\/div>\n<\/div>\n\n\n\n
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Account prioritization<\/strong><\/h2>\n\n\n\n

Timing can make or break your outbound effectiveness. Research proves you\u2019re 5X more likely to get a response* if your prospects are currently evaluating solutions in your category. Yet, sellers waste way too much time contacting the wrong people at the wrong accounts because they simply don\u2019t have the right information on exactly where to focus right now.<\/p>\n\n\n\n

Informa TechTarget takes the guesswork out of outbound prospecting. Priority Engine\u2122 for Sales<\/strong><\/a> automatically finds and prioritizes the accounts and contacts that are actually in-market for your solutions. It ranks them for you in order of their propensity to buy so you can focus your energy on in-market accounts and make the most of their prospecting time.<\/p>\n\n\n\n

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* [Informa] TechTarget calling test of 2,061 users across 4,880 calls, March 2023<\/p>\n\n\n\n

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Personalized outreach<\/strong><\/h2>\n\n\n\n

Initial calls are won in the first 30 seconds. If you can\u2019t quickly speak to the needs of the buyer, you won\u2019t get their foot in the door.<\/p>\n\n\n\n

Priority Engine for Sales<\/strong><\/a> connects you with active buyers – real people who are currently researching in your tech category – and tells you exactly what they are interested in, the vendors they\u2019re considering, and the products they have installed. Plus, it also helps you tailor outreach at scale with one-click, hyper-personalized emails. It\u2019s a winning combination for breaking through the noise, booking more meetings, and having meaningful conversations that convert.<\/p>\n\n\n\n

Confirmed Projects\u2122<\/strong><\/a> are leads where Informa TechTarget\u2019s demand researchers have directly verified a planned purchase for a relevant solution in the next 12 months. Each Confirmed Project includes BANT details plus valuable insights into the buyer\u2019s challenges, purchase drivers, vendors they are considering, and much more to help you tailor your outreach.<\/p>\n\n\n\n

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Priority Engine for Sales<\/strong><\/span><\/a><\/div>\n\n\n\n
Confirmed Projects<\/strong><\/span><\/a><\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n\n\n\n
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Start selling smarter.<\/h2>\n\n\n\n

Schedule a customized Priority Engine walkthrough today.<\/p>\n\n\n\n

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Schedule Me<\/a><\/div>\n<\/div>\n<\/div>\n<\/div>\n\n\n\n
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The conversion rate we\u2019re seeing from Priority Engine is the highest of any source we\u2019ve ever seen. That\u2019s because of the quality of the conversations we\u2019re having with prospects.\u201d<\/h4>\n
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Phil McKinley, Account Manager<\/h6>\n<\/div>\n

\"Operatix<\/p>\n

Read the Success story<\/a><\/p>\n

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Sales resources \n\t\t\n\t\t\tVisit the Resource Library<\/a>\n\n\t\t\t\t<\/h2>\n<\/div>\n<\/div><\/div>\n\n\n\n
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Video<\/p>\n\n

Level up your Sales Game with Priority Engine Prospect-Level Intent<\/a><\/h4>\n <\/div>\n <\/div>\n <\/div>\n\n <\/div>\n\n <\/div>\n\n\t\t\t \n\t\t\t\t <\/div>\n\t\t\t\n<\/div>\n<\/div>\n\n\n\n
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Product Sheet<\/p>\n\n

Break Through with Real Personalization Using Priority Engine\u2019s IntentMail AI\u2122<\/a><\/h4>\n <\/div>\n <\/div>\n\n <\/div>\n\n <\/div>\n\t\t\t\t\t\n
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Video<\/p>\n\n

Priority Engine with Confirmed Projects: Your Fastest Path to More Deals<\/a><\/h4>\n <\/div>\n <\/div>\n\n <\/div>\n\n <\/div>\n\t\t\t\t\t\n
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Virtual Events & Webinars<\/p>\n\n

Data-Driven Best Practices from ISR\/BDR Leaders<\/a><\/h4>\n <\/div>\n <\/div>\n\n <\/div>\n\n <\/div>\n\t\t\t\t\t\n
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Product Sheet<\/p>\n\n

Priority Engine is the Fastest Path to the Deal<\/a><\/h4>\n <\/div>\n <\/div>\n\n <\/div>\n\n <\/div>\n\t\t\t\t\t\n
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Product Sheet<\/p>\n\n

Priority Engine™ + High-Quality Leads<\/a><\/h4>\n <\/div>\n <\/div>\n\n <\/div>\n\n <\/div>\n\t\t <\/div>\n\t\t\t\n<\/div>\n<\/div>\n<\/div><\/div>\n","protected":false},"excerpt":{"rendered":"

Challenge: 42% of salespeople say prospecting is the most difficult part of the sales process. 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