{"id":144097,"date":"2024-09-12T19:49:42","date_gmt":"2024-09-12T19:49:42","guid":{"rendered":"https:\/\/www.techtarget.com\/?post_type=solution&p=144097"},"modified":"2025-05-28T19:08:12","modified_gmt":"2025-05-28T19:08:12","slug":"marketing-teams","status":"publish","type":"solution","link":"https:\/\/www.techtarget.com\/solutions\/marketing-teams\/","title":{"rendered":"Marketing Teams"},"content":{"rendered":"\n
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Challenge:<\/span> Fewer than 8% of marketers are happy with their conversion rate optimization effectiveness.<\/a><\/h3>\n<\/div>\n<\/div>\n<\/div><\/div>\n\n\n\n
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Brand awareness<\/strong><\/h2>\n\n\n\n

If you target active buyers with contextually relevant display ads, you can get a 25% lift in consideration<\/strong><\/a> rate. But that\u2019s only if you know exactly who to target and when to reach them. TechTarget\u2019s intent-driven advertising solutions<\/strong><\/a> keep your brand top of mind with the perfect targets when they\u2019re on relevant TechTarget sites \u2013 and after they leave.<\/p>\n\n\n\n

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Demand generation<\/strong><\/h2>\n\n\n\n

To consistently build pipeline, you need to deliver high quality leads that are likely to convert. Doing so takes getting the right message in front of the right buyers at the right time in spaces they know and trust. TechTarget helps you reach in-market buyers who are actively researching solutions like yours and deliver content that educates them and influences the decisions they make.<\/p>\n\n\n\n

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Account-based marketing<\/strong><\/h2>\n\n\n\n

ABM success starts with confidently identifying the accounts that are actually in-market and prioritizing where to focus your collective energy. But accounts don\u2019t buy – people do. So, you also need to pinpoint individual members of the buying team and consistently engage them across every marketing and sales touchpoint. TechTarget helps you do both with uniquely precise account- and contact-level intent data plus intent-driven brand and demand campaigns that deliver real results.<\/p>\n\n\n\n

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Partner and channel marketing<\/strong><\/h2>\n\n\n\n

Now more than ever, B2B technology companies rely on channel partners to drive revenue. TechTarget empowers you to accelerate partner-led growth as you go to market with, through, and to partners. Work with us to refine your joint GTM strategies and messaging, deliver expert-crafted content that educates and influences buyers, generate better leads that convert into partner pipeline, and grow and engage your ecosystem.<\/p>\n\n\n\n

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Online and in-person events<\/strong><\/h2>\n\n\n\n

From webinars and virtual conferences to field functions and trade shows, events remain central to most B2B marketing plans. Informa TechTarget brings the engaged audiences you want<\/strong><\/a> – more than 50M permissioned members in all – plus industry-expert speakers, the award-winning BrightTALK webinar platform, and world-class production capabilities so you can attract active buyers, deliver polished experiences, and capture content that drives ROI well beyond the closing keynote.<\/p>\n\n\n\n

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Global execution<\/strong><\/h2>\n\n\n\n

Orchestrating global marketing campaigns across regions, countries, and languages can be painful. With in-language editorial coverage in eight key geographic markets, engaged global audiences, and rich local expertise, TechTarget is here to help you advance in the markets you care about most. Achieve your global growth objectives when you work with our in-region resources to access and influence our pre-engaged, opt-in audience of 32M+ business technology professionals worldwide.<\/p>\n\n\n\n

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Healthcare marketing<\/strong><\/h2>\n\n\n\n

Xtelligent creates the trusted editorial content that more healthcare technology buyers rely on to inform their purchase decisions and delivers it across our eight owned, hyper-specific websites. With an audience of 400K+ opted-in healthcare executives and IT professionals and a full range of intent-driven marketing and sales solutions, we make it easier for healthcare technology marketers to identify in-market accounts, engage active buyers, and build pipeline.<\/p>\n\n\n\n

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Fuel your pipeline faster.<\/h2>\n\n\n\n

Schedule a customized Priority Engine\u2122 walkthrough today.<\/p>\n\n\n\n

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Schedule Me<\/a><\/div>\n<\/div>\n<\/div>\n<\/div>\n\n\n\n
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\"Abe<\/div>\n<\/div>\n\n\n\n
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If you\u2019re ready to take sales and marketing to the next level, Priority Engine is one thing you definitely need as part of your stack. It gives sales everything they need to be able to close a deal.\u201d<\/h4>\n
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Abe Sanchez, Digital Marketing Manager<\/h6>\n<\/div>\n

\"Windstream<\/p>\n

Read the success story<\/a><\/p>\n

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\"Abe<\/div>\n<\/div>\n<\/div><\/div>\n<\/div><\/div>\n","protected":false},"excerpt":{"rendered":"

Challenge: Fewer than 8% of marketers are happy with their conversion rate optimization effectiveness. 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