{"id":143939,"date":"2024-09-10T18:19:59","date_gmt":"2024-09-10T18:19:59","guid":{"rendered":"https:\/\/www.techtarget.com\/?post_type=tt_product&#038;p=143939"},"modified":"2025-03-17T15:34:49","modified_gmt":"2025-03-17T15:34:49","slug":"annual-research-advisory-intent-insights","status":"publish","type":"tt_product","link":"https:\/\/www.techtarget.com\/products\/annual-research-advisory-intent-insights\/","title":{"rendered":"Annual Research, Advisory &amp; Intent Insights"},"content":{"rendered":"\n<div class=\"wp-block-linchpin-mesh-block alignfull background-light-gray column1-desktop-grid__span-12 column1-desktop-grid__row-1 column1-tablet-grid__span-12 column1-tablet-grid__row-1 column1-mobile-grid__span-12 column1-mobile-grid__row-1 column1-desktop-grid__offset-0\"><div class=\"row mesh-row\">\n<div class=\"wp-block-linchpin-mesh-block-column columns small-12 medium-12\">\n<div class=\"media-object hide-for-small-only\">\n<div class=\"media-object-section\"><img decoding=\"async\" src=\"https:\/\/www.techtarget.com\/wp-content\/uploads\/2024\/12\/ESG-logo.png\" width=\"200\" \/><\/div>\n<div class=\"media-object-section main-section\">\n<h3 style=\"margin-left: 1.5rem;\">From opportunity assessment to product development, competitive differentiation, messaging ideation and positioning, Informa TechTarget\u2019s Enterprise Strategy Group\u2122 experts focus on helping clients solve their unique GTM challenges. <a href=\"https:\/\/www.techtarget.com\/enterprise-strategy-group-form\/\" aria-label=\"Learn more about Enterprise Strategy Group form\">Learn how.<\/a><\/h3>\n<\/div>\n<\/div>\n<p><img decoding=\"async\" class=\"show-for-small-only float-center\" src=\"https:\/\/www.techtarget.com\/wp-content\/uploads\/2024\/12\/ESG-logo.png\" width=\"200\" \/><\/p>\n<h3 class=\"show-for-small-only margin-right margin-left margin-bottom\">From opportunity assessment to product development, competitive differentiation, messaging ideation and positioning, Informa TechTarget\u2019s Enterprise Strategy Group\u2122 experts focus on helping clients solve their unique GTM challenges.<a href=\"https:\/\/www.techtarget.com\/enterprise-strategy-group-form\/\" aria-label=\"Learn more about Enterprise Strategy Group form\">Learn how.<\/a><\/h3>\n<\/div>\n<\/div><\/div>\n\n\n\n<div class=\"wp-block-columns text-center large-10 large-offset-1 is-layout-flex wp-container-core-columns-is-layout-4c1dd492 wp-block-columns-is-layout-flex\" style=\"margin-top:var(--wp--preset--spacing--80);margin-bottom:var(--wp--preset--spacing--80)\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<h2 class=\"wp-block-heading\" id=\"h-market-research-amp-advisory-program\"><strong>Market Research &amp; Advisory Program<\/strong><\/h2>\n\n\n\n<p class=\"lead_small\">Leverage research and advice from our trusted analysts to develop successful GTM strategies<\/p>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-4c1dd492 wp-block-columns-is-layout-flex\" style=\"margin-top:var(--wp--preset--spacing--80);margin-bottom:var(--wp--preset--spacing--80)\">\n<div class=\"wp-block-column large-10 is-layout-flow wp-block-column-is-layout-flow\">\n<figure class=\"wp-block-image has-custom-border trigger-in-view in-view-slide-from-left\"><img decoding=\"async\" width=\"891\" height=\"508\" src=\"https:\/\/www.techtarget.com\/wp-content\/uploads\/2022\/07\/Custom-research-services-313467326-new-ESG-logo.jpg\" alt=\"Demand-side marke research services examples\" class=\"wp-image-134493\" style=\"border-radius:10px\" srcset=\"https:\/\/www.techtarget.com\/wp-content\/uploads\/2022\/07\/Custom-research-services-313467326-new-ESG-logo.jpg 891w, https:\/\/www.techtarget.com\/wp-content\/uploads\/2022\/07\/Custom-research-services-313467326-new-ESG-logo-640x365.jpg 640w, https:\/\/www.techtarget.com\/wp-content\/uploads\/2022\/07\/Custom-research-services-313467326-new-ESG-logo-120x68.jpg 120w, https:\/\/www.techtarget.com\/wp-content\/uploads\/2022\/07\/Custom-research-services-313467326-new-ESG-logo-200x114.jpg 200w, https:\/\/www.techtarget.com\/wp-content\/uploads\/2022\/07\/Custom-research-services-313467326-new-ESG-logo-300x171.jpg 300w, https:\/\/www.techtarget.com\/wp-content\/uploads\/2022\/07\/Custom-research-services-313467326-new-ESG-logo-70x40.jpg 70w, https:\/\/www.techtarget.com\/wp-content\/uploads\/2022\/07\/Custom-research-services-313467326-new-ESG-logo-175x100.jpg 175w\" sizes=\"(max-width: 639px) 98vw, (max-width: 1199px) 64vw, 770px\" \/><\/figure>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow\" id=\"demand\">\n<div class=\"wp-block-group large-12 large-offset-1 is-layout-constrained wp-block-group-is-layout-constrained\">\n<h2 class=\"wp-block-heading\" id=\"h-demand-side-market-research\"><strong><a id=\"demand\"><\/a>Demand-side market research<\/strong><\/h2>\n\n\n\n<p class=\"lead_small\">Informa TechTarget\u2019s Enterprise Strategy Group\u2122 is a reliable, external source for credible data and insights that deliver superior value to a broad range of stakeholders and functional groups. Available through the&nbsp;<a href=\"https:\/\/www.techtarget.com\/esg-global\/service\/research-advisory-intent-insights\/\"><strong>Annual Research, Advisory &amp; Intent Insights<\/strong><\/a>&nbsp;program:<\/p>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-28f84493 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<ul style=\"padding-left:0\" class=\"wp-block-list custom_list darktext has-blue-zodiac-color has-text-color has-link-color wp-elements-94cdac1aabcae6af45568a56c0ac866c\">\n<li>AI Software &amp; Services<\/li>\n\n\n\n<li>Application Development<\/li>\n\n\n\n<li>Cloud &amp; IT Infrastructure<\/li>\n\n\n\n<li>Customer Experience<\/li>\n\n\n\n<li>Cybersecurity<\/li>\n\n\n\n<li>Data Management &amp; Analytics<\/li>\n\n\n\n<li>End-user Computing<\/li>\n\n\n\n<li>IT Operations<\/li>\n\n\n\n<li>Networking<\/li>\n\n\n\n<li>Storage &amp; Data Protection<\/li>\n\n\n\n<li>UC &amp; Collaboration<\/li>\n<\/ul>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-4c1dd492 wp-block-columns-is-layout-flex\" style=\"margin-top:var(--wp--preset--spacing--80);margin-bottom:var(--wp--preset--spacing--80)\">\n<div class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow\">\n<div class=\"wp-block-group large-11 is-layout-constrained wp-block-group-is-layout-constrained\">\n<h2 class=\"wp-block-heading\" id=\"h-annual-advisory-service-options-include\"><strong>Annual advisory service options include:<\/strong><\/h2>\n\n\n\n<ul style=\"padding-left:var(--wp--preset--spacing--60)\" class=\"wp-block-list lead_small darktext has-blue-zodiac-color has-text-color has-link-color wp-elements-5cb699c18e442a35b236dd9fc156472b\">\n<li>Analyst inquiry hours for ongoing access to experts in your market<\/li>\n\n\n\n<li>Guidance and coaching on specific elements of your GTM, such as product strategy, competitive positioning, content direction, messaging ideation, sales\/partner training and more<\/li>\n\n\n\n<li><a href=\"https:\/\/www.techtarget.com\/products\/strategic-buyer-insights\/\"><strong>Strategic Buyer Insights<\/strong><\/a> and Content Assessments to identify market opportunities, buyer personas, competitors being evaluated, content gaps and other data-based inputs<\/li>\n<\/ul>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<figure class=\"wp-block-image size-full has-custom-border trigger-in-view in-view-slide-from-right\"><img decoding=\"async\" width=\"867\" height=\"900\" src=\"https:\/\/www.techtarget.com\/wp-content\/uploads\/2024\/09\/Annual-advisory-service-options-include-11250307252.jpg\" alt=\"\" class=\"wp-image-143942\" style=\"border-radius:10px\" srcset=\"https:\/\/www.techtarget.com\/wp-content\/uploads\/2024\/09\/Annual-advisory-service-options-include-11250307252.jpg 867w, https:\/\/www.techtarget.com\/wp-content\/uploads\/2024\/09\/Annual-advisory-service-options-include-11250307252-640x664.jpg 640w, https:\/\/www.techtarget.com\/wp-content\/uploads\/2024\/09\/Annual-advisory-service-options-include-11250307252-116x120.jpg 116w, https:\/\/www.techtarget.com\/wp-content\/uploads\/2024\/09\/Annual-advisory-service-options-include-11250307252-193x200.jpg 193w, https:\/\/www.techtarget.com\/wp-content\/uploads\/2024\/09\/Annual-advisory-service-options-include-11250307252-289x300.jpg 289w, https:\/\/www.techtarget.com\/wp-content\/uploads\/2024\/09\/Annual-advisory-service-options-include-11250307252-169x175.jpg 169w, https:\/\/www.techtarget.com\/wp-content\/uploads\/2024\/09\/Annual-advisory-service-options-include-11250307252-39x40.jpg 39w\" sizes=\"(max-width: 639px) 98vw, (max-width: 1199px) 64vw, 770px\" \/><\/figure>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-columns text-center large-8 large-offset-2 has-white-smoke-background-color has-background is-layout-flex wp-container-core-columns-is-layout-4eafb784 wp-block-columns-is-layout-flex\" style=\"border-radius:10px;margin-top:var(--wp--preset--spacing--80);margin-bottom:var(--wp--preset--spacing--80);padding-top:var(--wp--preset--spacing--50);padding-right:var(--wp--preset--spacing--50);padding-bottom:var(--wp--preset--spacing--50);padding-left:var(--wp--preset--spacing--50)\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<h4 class=\"wp-block-heading\" id=\"h-use-research-based-inputs-as-a-strong-foundation-for-campaign-assets-such-as-thought-leadership-papers-infographics-videos-virtual-events-and-engagement-tools\"><strong>Use research-based inputs as a strong foundation for campaign assets such as thought leadership papers, infographics, videos, virtual events and engagement tools. <br><\/strong><\/h4>\n\n\n\n<div class=\"wp-block-buttons is-content-justification-center is-layout-flex wp-container-core-buttons-is-layout-a89b3969 wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button button fill-button\"><a class=\"wp-block-button__link wp-element-button\" href=\"https:\/\/www.techtarget.com\/enterprise-strategy-group-form\/\">learn how<\/a><\/div>\n<\/div>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-columns text-center large-10 large-offset-1 is-layout-flex wp-container-core-columns-is-layout-4c1dd492 wp-block-columns-is-layout-flex\" style=\"margin-top:var(--wp--preset--spacing--80);margin-bottom:var(--wp--preset--spacing--80)\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<h2 class=\"wp-block-heading\" id=\"h-omdia-nbsp-is-now-part-of-informa-techtarget\"><strong>Omdia&nbsp;is now part of Informa TechTarget.<\/strong><\/h2>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-45c10ec9 wp-block-columns-is-layout-flex\" style=\"margin-top:var(--wp--preset--spacing--60);margin-bottom:var(--wp--preset--spacing--60)\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<figure class=\"wp-block-image size-full is-resized\"><img decoding=\"async\" width=\"806\" height=\"235\" src=\"https:\/\/www.techtarget.com\/wp-content\/uploads\/2024\/11\/ITTO-Logo-Grad-Indigo-outlined.png\" alt=\"\" class=\"wp-image-149128\" style=\"width:300px\" srcset=\"https:\/\/www.techtarget.com\/wp-content\/uploads\/2024\/11\/ITTO-Logo-Grad-Indigo-outlined.png 806w, https:\/\/www.techtarget.com\/wp-content\/uploads\/2024\/11\/ITTO-Logo-Grad-Indigo-outlined-640x187.png 640w, https:\/\/www.techtarget.com\/wp-content\/uploads\/2024\/11\/ITTO-Logo-Grad-Indigo-outlined-120x35.png 120w, https:\/\/www.techtarget.com\/wp-content\/uploads\/2024\/11\/ITTO-Logo-Grad-Indigo-outlined-200x58.png 200w, https:\/\/www.techtarget.com\/wp-content\/uploads\/2024\/11\/ITTO-Logo-Grad-Indigo-outlined-300x87.png 300w, https:\/\/www.techtarget.com\/wp-content\/uploads\/2024\/11\/ITTO-Logo-Grad-Indigo-outlined-175x51.png 175w, https:\/\/www.techtarget.com\/wp-content\/uploads\/2024\/11\/ITTO-Logo-Grad-Indigo-outlined-137x40.png 137w\" sizes=\"(max-width: 639px) 98vw, (max-width: 1199px) 64vw, 770px\" \/><\/figure>\n<\/div>\n<\/div>\n\n\n\n<p class=\"lead_small\">Omdia is a global analyst and advisory leader that supports technology vendors and solution providers to accelerate their growth \u2013 from concept and product development to market readiness strategies and sales effectiveness.<\/p>\n\n\n\n<div class=\"wp-block-buttons is-content-justification-center is-layout-flex wp-container-core-buttons-is-layout-a89b3969 wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button button fill-button\"><a class=\"wp-block-button__link wp-element-button\" href=\"https:\/\/omdia.tech.informa.com\/\" target=\"_blank\" rel=\"noreferrer noopener\">discover omdia<\/a><\/div>\n<\/div>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-group is-layout-constrained wp-block-group-is-layout-constrained\">\n<div class=\"wp-block-columns are-vertically-aligned-center is-layout-flex wp-container-core-columns-is-layout-4c1dd492 wp-block-columns-is-layout-flex\" style=\"margin-top:var(--wp--preset--spacing--80);margin-bottom:var(--wp--preset--spacing--80)\">\n<div class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow\">\n<figure class=\"wp-block-image size-full has-custom-border trigger-in-view in-view-slide-from-left in-view-delay-200\"><img decoding=\"async\" width=\"862\" height=\"694\" src=\"https:\/\/www.techtarget.com\/wp-content\/uploads\/2024\/09\/Go-to-Market-Expertise-that-Helps-You-Win.jpg\" alt=\"\" class=\"wp-image-147106\" style=\"border-radius:10px\" srcset=\"https:\/\/www.techtarget.com\/wp-content\/uploads\/2024\/09\/Go-to-Market-Expertise-that-Helps-You-Win.jpg 862w, https:\/\/www.techtarget.com\/wp-content\/uploads\/2024\/09\/Go-to-Market-Expertise-that-Helps-You-Win-180x144.jpg 180w, https:\/\/www.techtarget.com\/wp-content\/uploads\/2024\/09\/Go-to-Market-Expertise-that-Helps-You-Win-640x515.jpg 640w, https:\/\/www.techtarget.com\/wp-content\/uploads\/2024\/09\/Go-to-Market-Expertise-that-Helps-You-Win-120x97.jpg 120w, https:\/\/www.techtarget.com\/wp-content\/uploads\/2024\/09\/Go-to-Market-Expertise-that-Helps-You-Win-200x161.jpg 200w, https:\/\/www.techtarget.com\/wp-content\/uploads\/2024\/09\/Go-to-Market-Expertise-that-Helps-You-Win-300x242.jpg 300w, https:\/\/www.techtarget.com\/wp-content\/uploads\/2024\/09\/Go-to-Market-Expertise-that-Helps-You-Win-175x141.jpg 175w, https:\/\/www.techtarget.com\/wp-content\/uploads\/2024\/09\/Go-to-Market-Expertise-that-Helps-You-Win-50x40.jpg 50w\" sizes=\"(max-width: 639px) 98vw, (max-width: 1199px) 64vw, 770px\" \/><\/figure>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow\">\n<div class=\"wp-block-group large-offset-1 large-11 is-layout-constrained wp-block-group-is-layout-constrained\">\n<h2 class=\"wp-block-heading has-text-align-left\" id=\"h-informa-techtarget-s-enterprise-strategy-group-go-to-market-expertise-that-helps-you-win\"><strong><strong>Informa TechTarget\u2019s Enterprise Strategy Group: Go-to-Market Expertise That Helps You Win<\/strong><\/strong><\/h2>\n\n\n\n<p class=\"has-text-align-left lead_small\">Real-world experience to help clients better navigate their specific opportunities and challenges.<\/p>\n\n\n\n<p class=\"has-text-align-left lead_small\"><\/p>\n\n\n\n\t\t<div class=\"lightbox-play-container \" id=\"lpc-2929\">\n\t\t\t\t\t\t\t<div class=\"clickable-container autoplay\" data-id=\"2929\" data-url=\"https:\/\/players.brightcove.net\/1367663370\/Hy0Za2OJz_default\/index.html?videoId=6299888915001\">\n\t\t\t\t\t\n\t\t\n\t\t\t<span class=\"button fill-button float-left\" data-text=\"Play Video\" aria-label=\"Play Video\">Play Video<\/span>\n\n\t\t\t\t \t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\n\t\t<div class=\"lightbox-video-overlay\" id=\"lvo-2929\">\n\t\t\t<div class=\"video-wrapper\">\n\t\t\t\t<span class=\"lightbox-stop-close\">&#10005;<\/span>\n\t\t\t\t<iframe loading=\"lazy\" class=\"youtube-iframe autoplay\" src=\"\" width=\"500\" height=\"281\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"><\/iframe>\n\t\t\t<\/div>\n\t\t<\/div>\n\n\t\t\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-columns text-center large-8 large-offset-2 has-white-smoke-background-color has-background is-layout-flex wp-container-core-columns-is-layout-4eafb784 wp-block-columns-is-layout-flex\" style=\"border-radius:10px;margin-top:var(--wp--preset--spacing--80);margin-bottom:var(--wp--preset--spacing--80);padding-top:var(--wp--preset--spacing--50);padding-right:var(--wp--preset--spacing--50);padding-bottom:var(--wp--preset--spacing--50);padding-left:var(--wp--preset--spacing--50)\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<h4 class=\"wp-block-heading\" id=\"h-unlike-other-firms-informa-techtarget-s-enterprise-strategy-group-analysts-have-vendor-practitioner-backgrounds-as-sales-marketing-product-marketing-and-management-and-channel-executives-giving-us-an-insider-understanding-of-your-challenges\"><strong>Unlike other firms, Informa TechTarget\u2019s <a href=\"https:\/\/www.techtarget.com\/esg-global\" target=\"_blank\" rel=\"noreferrer noopener\">Enterprise Strategy Group<\/a> analysts have vendor practitioner backgrounds as sales, marketing, product marketing and management, and channel executives \u2013 giving us an \u201cinsider\u201d understanding of your challenges.<\/strong><\/h4>\n\n\n\n<div class=\"wp-block-buttons is-content-justification-center is-layout-flex wp-container-core-buttons-is-layout-a89b3969 wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button button fill-button\"><a class=\"wp-block-button__link wp-element-button\" href=\"https:\/\/www.techtarget.com\/enterprise-strategy-group-form\/\" target=\"_blank\" rel=\"noreferrer noopener\">learn how<\/a><\/div>\n<\/div>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-group hide is-layout-constrained wp-block-group-is-layout-constrained\">\n<div class=\"wp-block-columns text-center large-10 large-offset-1 is-layout-flex wp-container-core-columns-is-layout-4c1dd492 wp-block-columns-is-layout-flex\" style=\"margin-top:var(--wp--preset--spacing--80);margin-bottom:var(--wp--preset--spacing--80)\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<h2 class=\"wp-block-heading\" id=\"h-custom-research-and-consulting-services\"><strong>Custom Research and Consulting Services<\/strong><\/h2>\n\n\n\n<p class=\"lead\">Custom research and analyst consulting insights that drill down on your specific GTM questions<\/p>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-4c1dd492 wp-block-columns-is-layout-flex\" style=\"margin-top:var(--wp--preset--spacing--80);margin-bottom:var(--wp--preset--spacing--80)\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<figure class=\"wp-block-image size-full has-custom-border trigger-in-view in-view-slide-from-left\"><img decoding=\"async\" width=\"867\" height=\"900\" src=\"https:\/\/www.techtarget.com\/wp-content\/uploads\/2024\/09\/Custom-research-services-1394806897.jpg\" alt=\"\" class=\"wp-image-143953\" style=\"border-radius:10px\" srcset=\"https:\/\/www.techtarget.com\/wp-content\/uploads\/2024\/09\/Custom-research-services-1394806897.jpg 867w, https:\/\/www.techtarget.com\/wp-content\/uploads\/2024\/09\/Custom-research-services-1394806897-640x664.jpg 640w, https:\/\/www.techtarget.com\/wp-content\/uploads\/2024\/09\/Custom-research-services-1394806897-116x120.jpg 116w, https:\/\/www.techtarget.com\/wp-content\/uploads\/2024\/09\/Custom-research-services-1394806897-193x200.jpg 193w, https:\/\/www.techtarget.com\/wp-content\/uploads\/2024\/09\/Custom-research-services-1394806897-289x300.jpg 289w, https:\/\/www.techtarget.com\/wp-content\/uploads\/2024\/09\/Custom-research-services-1394806897-169x175.jpg 169w, https:\/\/www.techtarget.com\/wp-content\/uploads\/2024\/09\/Custom-research-services-1394806897-39x40.jpg 39w\" sizes=\"(max-width: 639px) 98vw, (max-width: 1199px) 64vw, 770px\" \/><\/figure>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow\" id=\"demand\">\n<div class=\"wp-block-group large-10 large-offset-1 is-layout-constrained wp-block-group-is-layout-constrained\">\n<h2 class=\"wp-block-heading\" id=\"h-custom-research-services\"><strong><a id=\"demand\"><\/a>Custom research services<\/strong><\/h2>\n\n\n\n<p class=\"lead_small\">Data-driven insights are critical to strategy development, better informed product roadmaps, ideal routes to market, differentiated messaging and positioning, effective content and more. Available custom research methodologies include quantitative and qualitative surveys, focus groups, secondary analysis, market modeling and economic modeling.<\/p>\n\n\n\n<div class=\"wp-block-buttons is-layout-flex wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button\"><a class=\"wp-block-button__link wp-element-button\" href=\"https:\/\/www.techtarget.com\/esg-global\/service\/custom-research\/\" target=\"_blank\" rel=\"noreferrer noopener\"><strong>Learn about custom research services<\/strong><\/a><\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-4c1dd492 wp-block-columns-is-layout-flex\" style=\"margin-top:var(--wp--preset--spacing--80);margin-bottom:var(--wp--preset--spacing--80)\">\n<div class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow\">\n<div class=\"wp-block-group large-11 is-layout-constrained wp-block-group-is-layout-constrained\">\n<h2 class=\"wp-block-heading\" id=\"analyst\"><strong>Analyst consulting services<\/strong><\/h2>\n\n\n\n<ul style=\"padding-left:var(--wp--preset--spacing--60)\" class=\"wp-block-list lead_small\">\n<li>As former tech executives, our <a href=\"https:\/\/www.techtarget.com\/esg-global\/analysts\/\" target=\"_blank\" rel=\"noreferrer noopener\"><strong>analysts<\/strong><\/a> have an \u201cinsider\u2019s\u201d understanding of what works to stay ahead of competition<\/li>\n\n\n\n<li>We provide data-driven guidance, informed by comprehensive market research and unique buyer behavior insights, to help you win<\/li>\n\n\n\n<li>With a focus on GTM execution for tech companies, we consult on offer creation and refinement, messaging and positioning, routes-to-market, campaign planning, sales enablement and channel programs<\/li>\n<\/ul>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<figure class=\"wp-block-image size-full has-custom-border trigger-in-view in-view-slide-from-right\"><img decoding=\"async\" width=\"867\" height=\"900\" src=\"https:\/\/www.techtarget.com\/wp-content\/uploads\/2024\/09\/Analyst-consulting-services-1356776908.jpg\" alt=\"\" class=\"wp-image-143952\" style=\"border-radius:10px\" srcset=\"https:\/\/www.techtarget.com\/wp-content\/uploads\/2024\/09\/Analyst-consulting-services-1356776908.jpg 867w, https:\/\/www.techtarget.com\/wp-content\/uploads\/2024\/09\/Analyst-consulting-services-1356776908-640x664.jpg 640w, https:\/\/www.techtarget.com\/wp-content\/uploads\/2024\/09\/Analyst-consulting-services-1356776908-116x120.jpg 116w, https:\/\/www.techtarget.com\/wp-content\/uploads\/2024\/09\/Analyst-consulting-services-1356776908-193x200.jpg 193w, https:\/\/www.techtarget.com\/wp-content\/uploads\/2024\/09\/Analyst-consulting-services-1356776908-289x300.jpg 289w, https:\/\/www.techtarget.com\/wp-content\/uploads\/2024\/09\/Analyst-consulting-services-1356776908-169x175.jpg 169w, https:\/\/www.techtarget.com\/wp-content\/uploads\/2024\/09\/Analyst-consulting-services-1356776908-39x40.jpg 39w\" sizes=\"(max-width: 639px) 98vw, (max-width: 1199px) 64vw, 770px\" \/><\/figure>\n<\/div>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-linchpin-mesh-block alignfull background-light-gray mesh-title-anchor column1-desktop-grid__span-12 column1-desktop-grid__row-1 column1-tablet-grid__span-12 column1-tablet-grid__row-1 column1-mobile-grid__span-12 column1-mobile-grid__row-1\"><div class=\"row mesh-row mesh-title-anchor\">\n<div class=\"wp-block-linchpin-mesh-block-column columns title-row  mesh-title-anchor\">\n<div class=\"wp-block-group is-layout-flow wp-block-group-is-layout-flow\">\n<h2 class=\"wp-block-heading\" id=\"h-product-resources\">Product resources<\/h2>\n<\/div>\n<\/div>\n<\/div><\/div>\n\n\n\n<div class=\"wp-block-linchpin-mesh-block alignfull background-light-gray column1-desktop-grid__span-6 column1-desktop-grid__row-1 column2-desktop-grid__span-6 column2-desktop-grid__start-7 column2-desktop-grid__row-1 column1-tablet-grid__span-12 column1-tablet-grid__row-1 column2-tablet-grid__span-12 column2-tablet-grid__start-5 column2-tablet-grid__row-2 column1-mobile-grid__span-12 column1-mobile-grid__row-1 column2-mobile-grid__span-12 column2-mobile-grid__row-4 column1-desktop-grid__offset-0 column2-desktop-grid__offset-0 column2-tablet-grid__row-1 column2-mobile-grid__row-1\"><div class=\"row mesh-row\">\n<div class=\"wp-block-linchpin-mesh-block-column columns small-12 medium-6\">\n\n\n            <div class=\"resource-block-list\" data-equalizer data-equalize-on=\"medium\" data-resize data-events=\"resize\">\n\t\t\t\t\t\t\t\t\t\n                \n                                        <div class=\"resource-block columns small-12 rb-has-bg clickable post-132887 resource type-resource status-publish has-post-thumbnail hentry category-content-creation tt_resource_type-video\" >\n\n                \n                        <div class=\"rb-background rb-darken\" style=\"background-image: url(\/wp-content\/uploads\/2022\/07\/Marketings-Role-in-Digital-Sales-Content-video-resource-block-hover.jpg);\"><\/div>\n\n                        <div class=\"rb-vertical\">\n\n                            <div class=\"rb-container\">\n\n                                                                    <div class=\"small-2 columns rb-icon\">\n                                        <img decoding=\"async\" src=\"https:\/\/www.techtarget.com\/wp-content\/uploads\/2018\/10\/Resource-list-video.png\" \/>\n                                    <\/div>\n                                    <div class=\"small-10 columns rb-content\">\n                                \n                                    <div class=\"post-content rb-font-\" data-equalizer-watch>\n                                        <p class=\"category-name font_bold-small color-gray\">Video<\/p>\n\n                                                                                    <h4 class=\"entry-title\"><a  href=\"https:\/\/www.techtarget.com\/video\/marketings-role-in-digital-sales-content\/\">Marketing\u2019s Role in Digital Sales Content<\/a><\/h4>\n                                                                            <\/div>\n                                <\/div>\n                            <\/div>\n\n                        <\/div>\n\n                    <\/div>\n\n\t\t\t    \n\t\t\t\t            <\/div>\n\t\t\t\n<\/div>\n\n\n\n<div class=\"wp-block-linchpin-mesh-block-column columns small-12 medium-6\">\n<p>\n\n            <div class=\"resource-block-list\" data-equalizer data-equalize-on=\"medium\" data-resize data-events=\"resize\">\n\t\t\t\t\t\t\n            <div class=\"resource-list columns small-12 post-134511 resource type-resource status-publish has-post-thumbnail hentry category-content-creation tt_resource_type-white-paper-ebook\">\n\n            <div class=\"rb-container\">\n\n\t\t\t\t                <div class=\"small-2 columns rb-icon\">\n                    <img decoding=\"async\" src=\"https:\/\/www.techtarget.com\/wp-content\/uploads\/2018\/10\/Resource-list-document.png\" \/>\n                <\/div>\n                <div class=\"small-10 columns rb-content\">\n\t\t\t\t\t\n                        <div class=\"post-content rb-font-\" data-equalizer-watch>\n                            <p class=\"category-name font_bold-small color-gray\">White Paper\/E-Book<\/p>\n\n                                                            <h4 class=\"entry-title\"><a  href=\"https:\/\/www.techtarget.com\/white-paper-ebook\/7-strategies-for-creating-tech-marketing-content-that-delivers-results\/\">7 Strategies for Creating Tech Marketing Content that Delivers Results<\/a><\/h4>\n                                                    <\/div>\n                    <\/div>\n\n                <\/div>\n\n            <\/div>\n\t\t\t\t\t\n            <div class=\"resource-list columns small-12 post-132816 resource type-resource status-publish has-post-thumbnail hentry category-content-creation category-market-intelligence tt_resource_type-video\">\n\n            <div class=\"rb-container\">\n\n\t\t\t\t                <div class=\"small-2 columns rb-icon\">\n                    <img decoding=\"async\" src=\"https:\/\/www.techtarget.com\/wp-content\/uploads\/2018\/10\/Resource-list-video.png\" \/>\n                <\/div>\n                <div class=\"small-10 columns rb-content\">\n\t\t\t\t\t\n                        <div class=\"post-content rb-font-\" data-equalizer-watch>\n                            <p class=\"category-name font_bold-small color-gray\">Video<\/p>\n\n                                                            <h4 class=\"entry-title\"><a  href=\"https:\/\/www.techtarget.com\/video\/how-to-build-more-pipeline-when-everythings-gone-virtual\/\">How to Build More Pipeline \u00adWhen Everything\u2019s Gone Virtual<\/a><\/h4>\n                                                    <\/div>\n                    <\/div>\n\n                <\/div>\n\n            <\/div>\n\t\t\t\t\t\n            <div class=\"resource-list columns small-12 post-132720 resource type-resource status-publish has-post-thumbnail hentry category-content-creation category-market-intelligence tt_resource_type-video\">\n\n            <div class=\"rb-container\">\n\n\t\t\t\t                <div class=\"small-2 columns rb-icon\">\n                    <img decoding=\"async\" src=\"https:\/\/www.techtarget.com\/wp-content\/uploads\/2018\/10\/Resource-list-video.png\" \/>\n                <\/div>\n                <div class=\"small-10 columns rb-content\">\n\t\t\t\t\t\n                        <div class=\"post-content rb-font-\" data-equalizer-watch>\n                            <p class=\"category-name font_bold-small color-gray\">Video<\/p>\n\n                                                            <h4 class=\"entry-title\"><a  href=\"https:\/\/www.techtarget.com\/video\/enterprise-strategy-group-who-we-are\/\">Innovate and Compete More Effectively with Enterprise Strategy Group<\/a><\/h4>\n                                                    <\/div>\n                    <\/div>\n\n                <\/div>\n\n            <\/div>\n\t\t            <\/div>\n\t\t\t<br \/>\n\n            <div class=\"resource-block-list\" data-equalizer data-equalize-on=\"medium\" data-resize data-events=\"resize\">\n\t\t\t\t\t\t\n            <div class=\"resource-list columns small-12 post-123907 post type-post status-publish format-standard has-post-thumbnail hentry category-partner-marketing tag-alliance-marketing tag-channel-and-alliance-partnerships tag-channel-marketing tag-channel-marketing-strategies tag-partner-marketing tag-partner-marketing-ecosystems\">\n\n            <div class=\"rb-container\">\n\n\n                        <div class=\"small-2 columns rb-icon\">\n                            <img decoding=\"async\" src=\"https:\/\/www.techtarget.com\/wp-content\/themes\/tech-target\/assets\/images\/blog_icon.png\" \/>\n                        <\/div>\n                        <div class=\"small-10 columns rb-content\">\n\n                        <div class=\"post-content rb-font-\" data-equalizer-watch>\n                            <p class=\"category-name font_bold-small color-gray\">Blog Post<\/p>\n\n\t\t\t\t\t\t\t                                <h4 class=\"entry-title\"><a  href=\"https:\/\/www.techtarget.com\/blog\/6-practical-partner-marketing-tips-from-the-enterprise-strategy-group\/\">6 Practical Partner Marketing Tips from the Enterprise Strategy Group<\/a><\/h4>\n\t\t\t\t\t\t\t                        <\/div>\n                    <\/div>\n\n                <\/div>\n\n            <\/div>\n\t\t            <\/div>\n\t\t\t<\/p>\n<\/div>\n<\/div><\/div>\n","protected":false},"excerpt":{"rendered":"<p>From opportunity assessment to product development, competitive differentiation, messaging ideation and positioning, Informa TechTarget\u2019s Enterprise Strategy Group\u2122 experts focus on helping clients solve their unique GTM challenges. Learn how. From [&#8230;]<\/p>\n","protected":false},"author":80,"featured_media":0,"parent":0,"menu_order":0,"template":"template-randomized-header.php","tt_solution_tax":[],"class_list":["post-143939","tt_product","type-tt_product","status-publish","hentry"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v25.2 (Yoast SEO v25.2) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Annual Research, Advisory &amp; Intent Insights | Informa TechTarget<\/title>\n<meta name=\"description\" content=\"With in-depth research, purchase intent analytics and analyst advice, TechTarget\u2019s Enterprise Strategy Group helps clients solve unique GTM challenges.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.techtarget.com\/products\/annual-research-advisory-intent-insights\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Annual Research, Advisory &amp; 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