{"id":143888,"date":"2024-09-09T22:47:24","date_gmt":"2024-09-09T22:47:24","guid":{"rendered":"https:\/\/www.techtarget.com\/?post_type=tt_product&p=143888"},"modified":"2025-04-30T16:54:20","modified_gmt":"2025-04-30T16:54:20","slug":"custom-research-consulting","status":"publish","type":"tt_product","link":"https:\/\/www.techtarget.com\/products\/custom-research-consulting\/","title":{"rendered":"Custom Research & Consulting"},"content":{"rendered":"\n
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Unlike other firms, Informa <\/strong>TechTarget’s Enterprise Strategy Group analysts have vendor practitioner backgrounds as sales, marketing, product marketing and management, and channel executives – giving us an “insider” understanding of your challenges. Learn how.<\/a><\/h3>\n<\/div>\n<\/div>\n

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Unlike other firms, Informa <\/strong>TechTarget’s Enterprise Strategy Group analysts have vendor practitioner backgrounds as sales, marketing, product marketing and management, and channel executives – giving us an “insider” understanding of your challenges. Learn how.<\/a><\/h3>\n<\/div>\n\n\n\n
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Unlike other firms, Informa <\/strong>TechTarget\u2019s Enterprise Strategy Group analysts have vendor practitioner backgrounds as sales, marketing, product marketing and management, and channel executives \u2013 giving us an \u201cinsider\u201d understanding of your challenges. Learn how.<\/a><\/h3>\n<\/div>\n<\/div>\n<\/div>\n<\/div><\/div>\n\n\n\n
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Tailored research to help you gain a competitive edge<\/strong><\/h2>\n\n\n\n

Data-driven insights are critical to strategy development, better-informed product roadmaps, ideal routes to market, differentiated messaging and positioning, effective content, and more. Available custom research methodologies include quantitative and qualitative surveys, focus groups, secondary analysis, market modeling and economic modeling.<\/p>\n\n\n\n

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Custom Research Services<\/strong><\/a><\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n\n\n\n
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Omdia is now part of Informa TechTarget.<\/strong><\/h2>\n\n\n\n
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Omdia is a global analyst and advisory leader that supports technology vendors and solution providers to accelerate their growth \u2013 from concept and product development to market readiness strategies and sales effectiveness.<\/p>\n\n\n\n

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discover omdia<\/a><\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n\n\n\n
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Take a deeper dive with our analysts<\/strong><\/h2>\n\n\n\n
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As former tech vendor professionals, our analysts<\/strong><\/a> have an \u201cinsider\u2019s\u201d understanding of what\u2019s needed to stay ahead of the competition. We provide data-driven guidance, informed by comprehensive market research and unique buyer behavior insights, to help you beat your competition. With a focus on GTM execution for tech companies, we consult on offer creation and refinement, messaging and positioning, routes-to-market, campaign planning, sales enablement and channel programs.<\/p>\n\n\n\n

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Meet Our Analysts<\/strong><\/a><\/div>\n<\/div>\n<\/div>\n\n\n\n
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As former tech vendor professionals, our analysts have an \u201cinsider\u2019s\u201d understanding of what\u2019s needed to stay ahead of the competition. We provide data-driven guidance, informed by comprehensive market research and unique buyer behavior insights, to help you beat your competition. With a focus on GTM execution for tech companies, we consult on offer creation and refinement, messaging and positioning, routes-to-market, campaign planning, sales enablement and channel programs.<\/p>\n\n\n\n

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Meet Omdia\u2019s Analysts<\/strong><\/span><\/a><\/div>\n\n\n\n
Meet Enterprise Strategy Group\u2019s Analysts<\/strong><\/span><\/a><\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n\n\n\n
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Actionable, intent-driven buyer insights<\/strong><\/h2>\n\n\n\n

Knowledge is power. Understand buying team profiles, content consumption patterns, and competitive dynamics with a Strategic Buyer Insights report. This customized market analysis taps into our in-depth market research, our directly observed intent data, and our analyst expertise to deliver actionable recommendations that help you strengthen your go-to-market strategy and execution, end-to-end.<\/p>\n\n\n\n

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Strategic Buyer Insights<\/strong><\/span><\/a><\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"

Unlike other firms, Informa TechTarget’s Enterprise Strategy Group analysts have vendor practitioner backgrounds as sales, marketing, product marketing and management, and channel executives – giving us an “insider” understanding of […]<\/p>\n","protected":false},"author":36095,"featured_media":0,"parent":0,"menu_order":0,"template":"template-randomized-header.php","tt_solution_tax":[5557,5556],"class_list":["post-143888","tt_product","type-tt_product","status-publish","hentry","tt_solution_tax-go-to-market-strategy-content","tt_solution_tax-go-to-market-strategy-content-qa-aug-2024"],"yoast_head":"\nCustom Research & Consulting | Informa TechTarget<\/title>\n<meta name=\"description\" content=\"TechTarget\u2019s Enterprise Strategy Group analysts understand business challenges due to their practitioner backgrounds in sales, marketing, products, and channel.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link 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