{"id":143858,"date":"2024-09-10T13:28:58","date_gmt":"2024-09-10T13:28:58","guid":{"rendered":"https:\/\/www.techtarget.com\/?post_type=tt_product&p=143858"},"modified":"2025-04-11T18:44:19","modified_gmt":"2025-04-11T18:44:19","slug":"sponsorable-content","status":"publish","type":"tt_product","link":"https:\/\/www.techtarget.com\/products\/sponsorable-content\/","title":{"rendered":"Sponsorable Content"},"content":{"rendered":"\n
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Add pipeline quickly. Align your brand with trusted industry voices to capture leads immediately using expert-crafted ready-to-sponsor content.<\/h2>\n<\/div>\n<\/div><\/div>\n\n\n\n
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Tap into the analyst research buyers crave<\/strong><\/h2>\n\n\n\n

87% of B2B tech buyers agree that independent expert content is crucial to their decision-making process. When you sponsor existing Enterprise Strategy GroupTM<\/sup> research, you\u2019ll get great content into the market quickly to help stake a thought leadership position, educate your buyers, and build more trust in your brand. Note too that this approach provides a critical lift to campaign performance – large-scale analytics show that Enterprise Strategy GroupTM<\/sup><\/strong><\/a> content performs 38% better than other analyst or vendor content across a broad portfolio of demand generation program types.<\/p>\n\n\n\n

87% of B2B tech buyers agree that independent expert content is crucial to their decision-making process. When you sponsor existing research, you\u2019ll get great content into the market quickly to help stake a thought leadership position, educate your buyers, and build more trust in your brand. Note too that this approach provides a critical lift to campaign performance \u2013 large-scale analytics show that Enterprise Strategy GroupTM<\/sup><\/strong><\/a> content performs 38% better than other analyst or vendor content across a broad portfolio of demand generation program types.<\/p>\n\n\n\n

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talk to an expert<\/a><\/div>\n<\/div>\n<\/div>\n<\/div>\n\n\n\n
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Omdia is now part of Informa TechTarget.<\/strong><\/h2>\n\n\n\n
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Omdia is a global analyst and advisory leader that supports technology vendors and solution providers to accelerate their growth \u2013 from concept and product development to market readiness strategies and sales effectiveness.<\/p>\n\n\n\n

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discover omdia<\/a><\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n\n\n\n
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Ready-to-sponsor virtual summits featuring top industry voices<\/strong><\/h2>\n\n\n\n

You can align your brand with the bigger and broader top-of-mind conversations in your space when you sponsor one of the 30+ BrightTALK Summits<\/strong><\/a> we create each year. Focused on the most impactful and relevant topics in your market and keynoted by leading thinkers in the industry, Summits attract attendees you want to be in front of by delivering the cutting-edge content they need to do their jobs more effectively.<\/p>\n\n\n\n

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Learn More About Virtual Summit Sponsorships<\/strong><\/a><\/div>\n<\/div>\n<\/div>\n<\/div>\n\n\n\n
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Leverage expert-driven webinars on top-of-mind issues<\/strong><\/h2>\n\n\n\n

BrightTALK\u00ae<\/sup> Originals<\/strong><\/a> are sponsorable, expert-driven webinars that align to the topics your market cares about most. Created and hosted by our specialists, Originals help you enrich and scale your content strategy, educate and engage more potential buyers, and speed delivery of desired lead flows.<\/p>\n\n\n\n

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Learn About BrightTALK Originals<\/a><\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"

Add pipeline quickly. Align your brand with trusted industry voices to capture leads immediately using expert-crafted ready-to-sponsor content. 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