{"id":143805,"date":"2024-09-06T20:23:28","date_gmt":"2024-09-06T20:23:28","guid":{"rendered":"https:\/\/www.techtarget.com\/?post_type=tt_product&#038;p=143805"},"modified":"2025-05-22T20:46:57","modified_gmt":"2025-05-22T20:46:57","slug":"demand","status":"publish","type":"tt_product","link":"https:\/\/www.techtarget.com\/products\/demand\/","title":{"rendered":"Demand"},"content":{"rendered":"\n<div class=\"wp-block-columns text-center large-10 large-offset-1 is-layout-flex wp-container-core-columns-is-layout-e2cd0537 wp-block-columns-is-layout-flex\" style=\"margin-top:var(--wp--preset--spacing--80);margin-bottom:var(--wp--preset--spacing--80);padding-top:var(--wp--preset--spacing--30);padding-bottom:var(--wp--preset--spacing--30)\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<div class=\"wp-block-group is-layout-constrained wp-block-group-is-layout-constrained\">\n<h2 class=\"wp-block-heading\" id=\"h-you-need-to-be-where-your-buyers-are\"><strong>You need to be where your buyers are <\/strong><\/h2>\n\n\n\n<p class=\"lead_small hide\">Gartner has found that, when considering a purchase, buyers spend 83% of their time away from potential suppliers. That means, to build pipeline, you\u2019ve got to be where your buyers are so you have a better chance of intercepting and educating them early in their research journey. With the largest editorial bureau in B2B tech, <a href=\"https:\/\/www.techtarget.com\/our-brands\/#ttmarket\"><strong>150+ trusted technology-specific sites<\/strong><\/a>, and the <a href=\"https:\/\/www.brighttalk.com\/\" target=\"_blank\" rel=\"noreferrer noopener\"><strong>#1 destination for B2B video<\/strong><\/a>, your audience does its buying research here with us.<\/p>\n\n\n\n<p class=\"lead_small\">Gartner has found that, when considering a purchase, buyers spend 83% of their time away from potential suppliers. That means, to build pipeline, you\u2019ve got to be where your buyers are so you have a better chance of intercepting and educating them early in their research journey. With the largest editorial bureau in B2B tech, <a href=\"https:\/\/www.techtarget.com\/our-brands\/#ttmarket\"><strong>220+ trusted technology-specific sites<\/strong><\/a>, and the <strong><a href=\"https:\/\/www.brighttalk.com\/\" target=\"_blank\" rel=\"noreferrer noopener\">#1 destination for B2B video<\/a><\/strong>, your audience does its buying research here with us.<\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-1146dd41 wp-block-columns-is-layout-flex\" style=\"padding-right:0;padding-left:0\">\n<div class=\"wp-block-column is-vertically-aligned-stretch trigger-in-view in-view-slide-from-bottom in-view-delay-200 is-layout-flow wp-block-column-is-layout-flow\" style=\"border-style:none;border-width:0px;padding-top:0;padding-right:0;padding-bottom:0;padding-left:0\">\n<figure class=\"wp-block-image size-full has-custom-border\"><img decoding=\"async\" width=\"1118\" height=\"780\" src=\"https:\/\/www.techtarget.com\/wp-content\/uploads\/2024\/09\/Demand-Destination-Sites-3.png\" alt=\"\" class=\"wp-image-144051\" style=\"border-radius:10px\" srcset=\"https:\/\/www.techtarget.com\/wp-content\/uploads\/2024\/09\/Demand-Destination-Sites-3.png 1118w, https:\/\/www.techtarget.com\/wp-content\/uploads\/2024\/09\/Demand-Destination-Sites-3-1024x714.png 1024w, https:\/\/www.techtarget.com\/wp-content\/uploads\/2024\/09\/Demand-Destination-Sites-3-640x447.png 640w, https:\/\/www.techtarget.com\/wp-content\/uploads\/2024\/09\/Demand-Destination-Sites-3-120x84.png 120w, https:\/\/www.techtarget.com\/wp-content\/uploads\/2024\/09\/Demand-Destination-Sites-3-200x140.png 200w, https:\/\/www.techtarget.com\/wp-content\/uploads\/2024\/09\/Demand-Destination-Sites-3-300x209.png 300w, https:\/\/www.techtarget.com\/wp-content\/uploads\/2024\/09\/Demand-Destination-Sites-3-175x122.png 175w, https:\/\/www.techtarget.com\/wp-content\/uploads\/2024\/09\/Demand-Destination-Sites-3-57x40.png 57w\" sizes=\"(max-width: 639px) 98vw, (max-width: 1199px) 64vw, 770px\" \/><\/figure>\n\n\n\n<p class=\"has-text-align-center lead_small\"><a href=\"https:\/\/www.techtarget.com\/our-brands\/#ttmarket\" class=\"arrow\"><strong>Explore Our Destination Sites<\/strong><\/a><\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-vertically-aligned-stretch trigger-in-view in-view-slide-from-bottom in-view-delay-400 is-layout-flow wp-block-column-is-layout-flow\" style=\"border-style:none;border-width:0px;padding-top:0;padding-right:0;padding-bottom:0;padding-left:0\">\n<figure class=\"wp-block-image size-full has-custom-border\"><img decoding=\"async\" width=\"1118\" height=\"780\" src=\"https:\/\/www.techtarget.com\/wp-content\/uploads\/2024\/09\/Demand-BrightTALK-2.png\" alt=\"\" class=\"wp-image-144052\" style=\"border-radius:10px\" srcset=\"https:\/\/www.techtarget.com\/wp-content\/uploads\/2024\/09\/Demand-BrightTALK-2.png 1118w, https:\/\/www.techtarget.com\/wp-content\/uploads\/2024\/09\/Demand-BrightTALK-2-1024x714.png 1024w, https:\/\/www.techtarget.com\/wp-content\/uploads\/2024\/09\/Demand-BrightTALK-2-640x447.png 640w, https:\/\/www.techtarget.com\/wp-content\/uploads\/2024\/09\/Demand-BrightTALK-2-120x84.png 120w, https:\/\/www.techtarget.com\/wp-content\/uploads\/2024\/09\/Demand-BrightTALK-2-200x140.png 200w, https:\/\/www.techtarget.com\/wp-content\/uploads\/2024\/09\/Demand-BrightTALK-2-300x209.png 300w, https:\/\/www.techtarget.com\/wp-content\/uploads\/2024\/09\/Demand-BrightTALK-2-175x122.png 175w, https:\/\/www.techtarget.com\/wp-content\/uploads\/2024\/09\/Demand-BrightTALK-2-57x40.png 57w\" sizes=\"(max-width: 639px) 98vw, (max-width: 1199px) 64vw, 770px\" \/><\/figure>\n\n\n\n<p class=\"has-text-align-center lead_small\"><a class=\"arrow\" href=\"https:\/\/www.brighttalk.com\/\" target=\"_blank\" rel=\"noreferrer noopener\"><strong>Check Out BrightTALK<sup style=\"font-size:10px;\">\u00ae<\/sup><\/strong><\/a><\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-vertically-aligned-stretch trigger-in-view in-view-slide-from-bottom in-view-delay-600 is-layout-flow wp-block-column-is-layout-flow\" style=\"border-style:none;border-width:0px;padding-top:0;padding-right:0;padding-bottom:0;padding-left:0\">\n<figure class=\"wp-block-image size-full has-custom-border\"><img decoding=\"async\" width=\"1118\" height=\"780\" src=\"https:\/\/www.techtarget.com\/wp-content\/uploads\/2024\/09\/Demand-Computer_Weekly-2.png\" alt=\"\" class=\"wp-image-144054\" style=\"border-radius:10px\" srcset=\"https:\/\/www.techtarget.com\/wp-content\/uploads\/2024\/09\/Demand-Computer_Weekly-2.png 1118w, https:\/\/www.techtarget.com\/wp-content\/uploads\/2024\/09\/Demand-Computer_Weekly-2-1024x714.png 1024w, https:\/\/www.techtarget.com\/wp-content\/uploads\/2024\/09\/Demand-Computer_Weekly-2-640x447.png 640w, https:\/\/www.techtarget.com\/wp-content\/uploads\/2024\/09\/Demand-Computer_Weekly-2-120x84.png 120w, https:\/\/www.techtarget.com\/wp-content\/uploads\/2024\/09\/Demand-Computer_Weekly-2-200x140.png 200w, https:\/\/www.techtarget.com\/wp-content\/uploads\/2024\/09\/Demand-Computer_Weekly-2-300x209.png 300w, https:\/\/www.techtarget.com\/wp-content\/uploads\/2024\/09\/Demand-Computer_Weekly-2-175x122.png 175w, https:\/\/www.techtarget.com\/wp-content\/uploads\/2024\/09\/Demand-Computer_Weekly-2-57x40.png 57w\" sizes=\"(max-width: 639px) 98vw, (max-width: 1199px) 64vw, 770px\" \/><\/figure>\n\n\n\n<p class=\"has-text-align-center lead_small\"><a class=\"arrow\" href=\"https:\/\/www.techtarget.com\/capabilities\/audience-development\/\"><strong>Learn More About Our Audience<\/strong><\/a><\/p>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-4c1dd492 wp-block-columns-is-layout-flex\" style=\"margin-top:var(--wp--preset--spacing--80);margin-bottom:var(--wp--preset--spacing--80)\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<p class=\"trigger-in-view in-view-scale-in-up ease-in\"><iframe loading=\"lazy\" style=\"border: 0px;\" src=\"\/\/players.brightcove.net\/1367663370\/Hy0Za2OJz_default\/index.html?videoId=5858433072001\" width=\"100%\" height=\"150\" allowfullscreen=\"allowfullscreen\"><\/iframe><\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow\">\n<div class=\"wp-block-group large-10 large-offset-1 is-layout-constrained wp-block-group-is-layout-constrained\">\n<h2 class=\"wp-block-heading\" id=\"h-reach-in-market-buyers-with-intent-driven-targeting\"><strong>Reach in-market buyers with intent-driven targeting<\/strong><\/h2>\n\n\n\n<p class=\"lead_small hide\">TechTarget helps you tap into demand you aren\u2019t likely to find yet in your own data. We ensure that you can see, engage, and convert more real pre-purchase activity &#8211; opportunities you would otherwise miss. Using AI-based targeting, we evaluate millions of recent, relevant <a href=\"https:\/\/www.techtarget.com\/capabilities\/data-insights\/\"><strong>intent signals<\/strong><\/a> from our <a href=\"https:\/\/www.techtarget.com\/capabilities\/audience-development\/\"><strong>audience of 32M+ business technology professionals<\/strong><\/a> &nbsp;to put your content in front of the perfect active buying team members while they\u2019re in their research mode. Our advanced AI analytics maximize the relevance, resonance, and results of your demand generation campaigns, increasing response rates by as much as 3.6x.<\/p>\n\n\n\n<p class=\"lead_small\">Informa TechTarget helps you tap into demand you aren\u2019t likely to find yet in your own data. We ensure that you can see, engage, and convert more real pre-purchase activity \u2013 opportunities you would otherwise miss. Using AI-based targeting, we evaluate millions of recent, relevant <strong><a href=\"https:\/\/www.techtarget.com\/products\/intent-data\/\">intent signals<\/a><\/strong> from our permissioned audience of <strong><a href=\"https:\/\/www.techtarget.com\/capabilities\/audience-development\/\">over 50 million business technology professionals<\/a><\/strong> to put your content in front of the perfect active buying team members while they\u2019re in their research mode. Our advanced AI analytics maximize the relevance, resonance, and results of your demand generation campaigns, increasing response rates by as much as 3.6x.<\/p>\n\n\n\n<div class=\"wp-block-buttons is-content-justification-left is-layout-flex wp-container-core-buttons-is-layout-fc4fd283 wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button button fill-button\"><a class=\"wp-block-button__link wp-element-button\" href=\"https:\/\/www.techtarget.com\/why-informa-techtarget\/\"><strong>Our Intent-Based Approach<\/strong><\/a><\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-4c1dd492 wp-block-columns-is-layout-flex\" style=\"margin-top:var(--wp--preset--spacing--80);margin-bottom:var(--wp--preset--spacing--80)\">\n<div class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow\">\n<div class=\"wp-block-group large-11 is-layout-constrained wp-block-group-is-layout-constrained\">\n<h2 class=\"wp-block-heading\" id=\"h-engaged-leads-better-conversion-more-pipeline\"><strong>Engaged leads. Better conversion. More pipeline.<\/strong><\/h2>\n\n\n\n<p class=\"lead_small\">Using <a href=\"https:\/\/www.techtarget.com\/products\/content-syndication\/\"><strong>Content Syndication<\/strong><\/a><strong>, <\/strong>you\u2019ll generate quality leads that are more likely to convert by showcasing your content in the best possible context on TechTarget\u2019s trusted destination sites. When you promote your video-based content to our <a href=\"https:\/\/www.brighttalk.com\/business\/products\/lead-generation\" target=\"_blank\" rel=\"noreferrer noopener\"><strong>Webinar Audience<\/strong><\/a> on BrightTALK (the #1 destination for B2B tech video), you\u2019ll capture the people who prefer video and get even more of the quality leads you seek.<\/p>\n\n\n\n<p class=\"lead_small\">To accelerate your pipeline, our sales-ready Modern BANT Leads deliver a directly verified need or confirmed active project related to your solution. With <strong><a href=\"https:\/\/www.techtarget.com\/products\/priority-engine\/demand\/\">Always-On Buying Groups<\/a><\/strong>, you\u2019ll uncover and influence key buying group members and build pipeline faster, you\u2019ll identify and capture more opportunities by being more present in the right places, when the right time comes.<span style=\"white-space-collapse: collapse;\"><\/span><\/p>\n\n\n\n<div class=\"wp-block-buttons is-content-justification-left is-layout-flex wp-container-core-buttons-is-layout-fc4fd283 wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button button fill-button\"><a class=\"wp-block-button__link wp-element-button\" href=\"https:\/\/www.techtarget.com\/products\/content-syndication\/\"><strong>Content Syndication<\/strong><\/a><\/div>\n\n\n\n<div class=\"wp-block-button is-style-outline button fill-button is-style-outline--1\"><a class=\"wp-block-button__link wp-element-button\" href=\"https:\/\/www.brighttalk.com\/business\/products\/lead-generation\/\" target=\"_blank\" rel=\"noreferrer noopener\"><strong>Webinar Audience &amp; Channel<\/strong><span style=\"color: rgb(0, 0, 0); font-size: medium; font-weight: 400; text-align: start; text-transform: none; white-space-collapse: collapse;\"><\/span><\/a><\/div>\n\n\n\n<div class=\"wp-block-button is-style-outline button fill-button is-style-outline--2\"><a class=\"wp-block-button__link wp-element-button\" href=\"https:\/\/www.techtarget.com\/products\/modern-bant-leads\/\"><strong>Modern BANT Leads<\/strong><\/a><\/div>\n\n\n\n<div class=\"wp-block-button is-style-outline button fill-button is-style-outline--3\"><a class=\"wp-block-button__link wp-element-button\" href=\"https:\/\/www.techtarget.com\/products\/priority-engine\/demand\/\">Always-On Buying Groups<\/a><\/div>\n<\/div>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<figure class=\"wp-block-image size-full has-custom-border trigger-in-view in-view-slide-from-right in-view-delay-200\"><img decoding=\"async\" width=\"867\" height=\"900\" src=\"https:\/\/www.techtarget.com\/wp-content\/uploads\/2024\/09\/Demand-Engaged-leads-1.jpg\" alt=\"\" class=\"wp-image-149429\" style=\"border-radius:10px\" srcset=\"https:\/\/www.techtarget.com\/wp-content\/uploads\/2024\/09\/Demand-Engaged-leads-1.jpg 867w, https:\/\/www.techtarget.com\/wp-content\/uploads\/2024\/09\/Demand-Engaged-leads-1-640x664.jpg 640w, https:\/\/www.techtarget.com\/wp-content\/uploads\/2024\/09\/Demand-Engaged-leads-1-116x120.jpg 116w, https:\/\/www.techtarget.com\/wp-content\/uploads\/2024\/09\/Demand-Engaged-leads-1-193x200.jpg 193w, https:\/\/www.techtarget.com\/wp-content\/uploads\/2024\/09\/Demand-Engaged-leads-1-289x300.jpg 289w, https:\/\/www.techtarget.com\/wp-content\/uploads\/2024\/09\/Demand-Engaged-leads-1-169x175.jpg 169w, https:\/\/www.techtarget.com\/wp-content\/uploads\/2024\/09\/Demand-Engaged-leads-1-39x40.jpg 39w\" sizes=\"(max-width: 639px) 98vw, (max-width: 1199px) 64vw, 770px\" \/><\/figure>\n<\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>You need to be where your buyers are Gartner has found that, when considering a purchase, buyers spend 83% of their time away from potential suppliers. 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