{"id":143597,"date":"2024-09-04T20:43:07","date_gmt":"2024-09-04T20:43:07","guid":{"rendered":"https:\/\/www.techtarget.com\/?post_type=tt_product&#038;p=143597"},"modified":"2024-12-06T23:42:44","modified_gmt":"2024-12-06T23:42:44","slug":"intent-data","status":"publish","type":"tt_product","link":"https:\/\/www.techtarget.com\/products\/intent-data\/","title":{"rendered":"Intent Data"},"content":{"rendered":"\n<div class=\"wp-block-columns text-center large-10 large-offset-1 is-layout-flex wp-container-core-columns-is-layout-4c1dd492 wp-block-columns-is-layout-flex\" style=\"margin-top:var(--wp--preset--spacing--80);margin-bottom:var(--wp--preset--spacing--80)\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<h2 class=\"wp-block-heading\" id=\"h-confidently-fuel-your-go-to-market-efforts\"><strong>Confidently fuel your go-to-market efforts<\/strong><\/h2>\n\n\n\n<p class=\"lead_small\">Good news: Forrester found that 85% of companies leveraging B2B intent data achieved business benefits. Not-so-good: they also identified two key challenges \u2013 60% of respondents struggled to identify members of the buying team and 50% saw too many false positives for accounts showing intent.<\/p>\n\n\n\n<p class=\"lead_small hide\">TechTarget intent is dramatically different. We deliver the most relevant and precise account- and contact-level intent data available, so you can drive the positive purchase outcomes you\u2019re after. With TechTarget intent data, you can more confidently identify in-market accounts, target active buying groups, and deliver the personalized marketing and sales experiences that make all the difference.<\/p>\n\n\n\n<p class=\"lead_small\">Informa TechTarget intent is dramatically different. We deliver the most relevant and precise account- and contact-level intent data available, so you can drive the positive purchase outcomes you\u2019re after. With Informa TechTarget intent data, you can more confidently identify in-market accounts, target active buying groups, and deliver the personalized marketing and sales experiences that make all the difference.<\/p>\n\n\n\n<div class=\"wp-block-buttons is-content-justification-center is-layout-flex wp-container-core-buttons-is-layout-c3d5205c wp-block-buttons-is-layout-flex\" style=\"margin-top:0;margin-bottom:0\">\n<div class=\"wp-block-button\"><a class=\"wp-block-button__link wp-element-button\" href=\"https:\/\/www.techtarget.com\/capabilities\/data-insights\/\">Learn More<\/a><\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-columns large-8 large-offset-2 is-layout-flex wp-container-core-columns-is-layout-28f84493 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<figure class=\"wp-block-video\"><video autoplay muted src=\"https:\/\/www.techtarget.com\/wp-content\/uploads\/2024\/09\/Generate-meetings.mp4\"><\/video><\/figure>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-4c1dd492 wp-block-columns-is-layout-flex\" style=\"margin-top:var(--wp--preset--spacing--80);margin-bottom:var(--wp--preset--spacing--80)\">\n<div class=\"wp-block-column is-vertically-aligned-top is-layout-flow wp-block-column-is-layout-flow\">\n<p class=\"trigger-in-view in-view-slide-from-left\"><iframe loading=\"lazy\" style=\"border: 0px;\" src=\"\/\/players.brightcove.net\/1367663370\/Hy0Za2OJz_default\/index.html?videoId=6331483635112\" width=\"100%\" height=\"150\" allowfullscreen=\"allowfullscreen\"><\/iframe><\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow\">\n<div class=\"wp-block-group large-10 large-offset-1 is-layout-constrained wp-block-group-is-layout-constrained\">\n<h2 class=\"wp-block-heading\"><strong>Contextually relevant. <\/strong><br><strong>Directly observed.<\/strong><\/h2>\n\n\n\n<p class=\"lead_small hide\" id=\"button-fill-button\">TechTarget\u2019s content model makes our intent data dramatically more precise than other sources. Over decades, we\u2019ve built the largest editorial bureau in B2B tech with 170+ in-house editors and thousands of industry experts crafting original content across 200 technology market segments. This authoritative content draws in-market buyers to our <a href=\"https:\/\/www.techtarget.com\/our-brands\/#ttmarket\"><strong>150+ trusted technology-specific sites<\/strong><\/a> while they\u2019re in their pre-purchase research mode. Using this proven model, we\u2019ve built an engaged opt-in <a href=\"https:\/\/www.techtarget.com\/capabilities\/audience-development\/\"><strong>audience of 32M+ business and technology professionals<\/strong><\/a> across the globe who generate 1.4M+ directly observed <a href=\"https:\/\/www.techtarget.com\/capabilities\/data-insights\/\"><strong>intent signals<\/strong><\/a> each day as they interact with our trusted content.<\/p>\n\n\n\n<p class=\"lead_small \" id=\"button-fill-button\">Informa TechTarget\u2019s content model makes our intent data dramatically more precise than other sources. Over decades, we\u2019ve built the largest editorial bureau in B2B tech with over 750 in-house analysts and editors and thousands of industry experts crafting original content across 200 technology market categories. This authoritative content draws in-market buyers to our\u00a0<a href=\"https:\/\/www.techtarget.com\/our-brands\/#ttmarket\"><strong>220+ trusted technology- and vertical market-specific sites<\/strong><\/a>\u00a0while they\u2019re in their pre-purchase research mode. Using this proven model, we\u2019ve built an engaged, permissioned\u00a0<a href=\"https:\/\/www.techtarget.com\/capabilities\/audience-development\/\"><strong>audience of over 50 million business and technology professionals<\/strong><\/a>\u00a0across the globe who generate over 1 million directly observed\u00a0<a href=\"https:\/\/www.techtarget.com\/capabilities\/data-insights\/\"><strong>intent signals<\/strong><\/a>\u00a0each day as they interact with our trusted content.<\/p>\n\n\n\n<div class=\"wp-block-buttons is-content-justification-left is-layout-flex wp-container-core-buttons-is-layout-70d83d09 wp-block-buttons-is-layout-flex\" style=\"margin-top:var(--wp--preset--spacing--50);margin-bottom:var(--wp--preset--spacing--50)\">\n<div class=\"wp-block-button\"><a class=\"wp-block-button__link wp-element-button\" href=\"https:\/\/www.techtarget.com\/why-informa-techtarget\/\"><strong>More On Our Audience<\/strong><\/a><\/div>\n\n\n\n<div class=\"wp-block-button is-style-outline is-style-outline--1\"><a class=\"wp-block-button__link wp-element-button\" href=\"https:\/\/www.techtarget.com\/our-brands\/#ttmarket\"><strong>Explore Our Destination Sites<\/strong><\/a><\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-columns are-vertically-aligned-top large_mar is-layout-flex wp-container-core-columns-is-layout-4c1dd492 wp-block-columns-is-layout-flex\" style=\"margin-top:var(--wp--preset--spacing--80);margin-bottom:var(--wp--preset--spacing--80)\">\n<div class=\"wp-block-column is-vertically-aligned-top is-layout-flow wp-block-column-is-layout-flow\">\n<div class=\"wp-block-group large-10 is-layout-constrained wp-block-group-is-layout-constrained\">\n<h2 class=\"wp-block-heading\" id=\"h-in-market-accounts-active-buyers\"><strong>In-market accounts. Active buyers.<\/strong><\/h2>\n\n\n\n<p class=\"lead_small\">More accurate and relevant intent data sets your teams up for better go-to-market outcomes because they can focus their energies where they\u2019ll have the most impact. With our <a href=\"https:\/\/www.techtarget.com\/products\/priority-engine\/account-intent-feeds\/\"><strong>Account-Level Intent Data<\/strong><\/a><strong>, <\/strong>you\u2019re able to optimize your resources and reduce false positives in your funnels. Better than anyone else can, we identify more high-value accounts that are actively looking to buy<strong>. <\/strong>And using our unique-in-the-industry <a href=\"https:\/\/www.techtarget.com\/products\/priority-engine\/\"><strong>Prospect-Level Intent<sup style=\"font-size:10px;\">TM<\/sup> Data<\/strong><\/a>, your sellers will be able to instantly take more productive actions by pinpointing individual buying team members and targeting them with content and outreach that satisfies their specific needs.<\/p>\n\n\n\n<div class=\"wp-block-buttons is-content-justification-left is-layout-flex wp-container-core-buttons-is-layout-70d83d09 wp-block-buttons-is-layout-flex\" style=\"margin-top:var(--wp--preset--spacing--50);margin-bottom:var(--wp--preset--spacing--50)\">\n<div class=\"wp-block-button button fill-button\"><a class=\"wp-block-button__link wp-element-button\" href=\"https:\/\/www.techtarget.com\/products\/priority-engine\/\"><strong>Prospect-Level Intent<\/strong><\/a><\/div>\n\n\n\n<div class=\"wp-block-button is-style-outline button fill-button is-style-outline--2\"><a class=\"wp-block-button__link wp-element-button\" href=\"https:\/\/www.techtarget.com\/products\/priority-engine\/account-intent-feeds\/\"><strong>Account-Level Intent<\/strong><\/a><\/div>\n<\/div>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-vertically-aligned-top is-layout-flow wp-block-column-is-layout-flow\">\n<p class=\"trigger-in-view in-view-slide-from-right\"><iframe loading=\"lazy\" style=\"border: 0px;\" src=\"\/\/players.brightcove.net\/1367663370\/ghgW8Nijm_default\/index.html?videoId=6331537817112\" width=\"100%\" height=\"150\" allowfullscreen=\"allowfullscreen\"><\/iframe><\/p>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-columns text-center large-10 large-offset-1 small-12 is-layout-flex wp-container-core-columns-is-layout-4c1dd492 wp-block-columns-is-layout-flex\" style=\"margin-top:var(--wp--preset--spacing--80);margin-bottom:var(--wp--preset--spacing--80)\">\n<div class=\"wp-block-column text-center is-layout-flow wp-block-column-is-layout-flow\">\n<h2 class=\"wp-block-heading\"><strong>In your systems (and ours)<\/strong><\/h2>\n\n\n\n<p class=\"lead_small hide\">While you can only get TechTarget intent data from us, we give you the flexibility to access it directly in our <a href=\"https:\/\/www.techtarget.com\/products\/priority-engine\/\"><strong>Priority Engine<sup style=\"font-size:10px;\">TM<\/sup><\/strong><\/a> platform or to integrate it into your own go-to-market systems for activation. You can fuel workflows in your CRM and ABM systems with <a href=\"https:\/\/www.techtarget.com\/products\/priority-engine\/account-intent-feeds\/\"><strong>in-market accounts<\/strong><\/a> and scale productivity by automatically integrating our <a href=\"https:\/\/www.techtarget.com\/products\/priority-engine\/\"><strong>active buyers<\/strong><\/a> into Marketing Automation nurture streams, multi-channel media orchestration systems, and CRM-connected systems-of-action.<\/p>\n\n\n\n<p class=\"lead_small\">While you can only get Informa TechTarget intent data from us, we give you the flexibility to access it directly in our&nbsp;<strong><a href=\"https:\/\/www.techtarget.com\/products\/priority-engine\/\">Priority Engine<sup>TM<\/sup><\/a><\/strong>&nbsp;platform or to integrate it into your own go-to-market systems for activation. You can fuel workflows in your CRM and ABM systems with&nbsp;<strong><a href=\"https:\/\/www.techtarget.com\/products\/priority-engine\/account-intent-feeds\/\">in-market accounts<\/a><\/strong>&nbsp;and scale productivity by automatically integrating our&nbsp;<strong><a href=\"https:\/\/www.techtarget.com\/products\/priority-engine\/\">active buyers<\/a><\/strong>&nbsp;into Marketing Automation nurture streams, multi-channel media orchestration systems, and CRM-connected systems-of-action.<\/p>\n\n\n\n<div class=\"wp-block-buttons is-content-justification-center is-layout-flex wp-container-core-buttons-is-layout-c3d5205c wp-block-buttons-is-layout-flex\" style=\"margin-top:0;margin-bottom:0\">\n<div class=\"wp-block-button button fill-button\"><a class=\"wp-block-button__link wp-element-button\" href=\"https:\/\/partners.techtarget.com\/integrations\" target=\"_blank\" rel=\"noreferrer noopener\">Learn More<\/a><\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-28f84493 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<figure class=\"wp-block-image size-full hide-for-small-only\"><img decoding=\"async\" width=\"1733\" height=\"165\" src=\"https:\/\/www.techtarget.com\/wp-content\/uploads\/2024\/09\/large-Logo_In_your_systems.jpg\" alt=\"\" class=\"wp-image-144284\" srcset=\"https:\/\/www.techtarget.com\/wp-content\/uploads\/2024\/09\/large-Logo_In_your_systems.jpg 1733w, https:\/\/www.techtarget.com\/wp-content\/uploads\/2024\/09\/large-Logo_In_your_systems-1024x97.jpg 1024w, https:\/\/www.techtarget.com\/wp-content\/uploads\/2024\/09\/large-Logo_In_your_systems-1536x146.jpg 1536w, https:\/\/www.techtarget.com\/wp-content\/uploads\/2024\/09\/large-Logo_In_your_systems-640x61.jpg 640w, https:\/\/www.techtarget.com\/wp-content\/uploads\/2024\/09\/large-Logo_In_your_systems-1200x114.jpg 1200w, https:\/\/www.techtarget.com\/wp-content\/uploads\/2024\/09\/large-Logo_In_your_systems-120x11.jpg 120w, https:\/\/www.techtarget.com\/wp-content\/uploads\/2024\/09\/large-Logo_In_your_systems-1366x130.jpg 1366w, https:\/\/www.techtarget.com\/wp-content\/uploads\/2024\/09\/large-Logo_In_your_systems-200x19.jpg 200w, https:\/\/www.techtarget.com\/wp-content\/uploads\/2024\/09\/large-Logo_In_your_systems-300x29.jpg 300w, https:\/\/www.techtarget.com\/wp-content\/uploads\/2024\/09\/large-Logo_In_your_systems-175x17.jpg 175w\" sizes=\"(max-width: 639px) 98vw, (max-width: 1199px) 64vw, 770px\" \/><\/figure>\n\n\n\n<figure class=\"wp-block-image size-full show-for-small-only hide-for-medium-only hide-for-large-only in-view\"><img decoding=\"async\" width=\"717\" height=\"393\" src=\"https:\/\/www.techtarget.com\/wp-content\/uploads\/2024\/09\/small-Logo_In_your_systems.jpg\" alt=\"\" class=\"wp-image-144286\" srcset=\"https:\/\/www.techtarget.com\/wp-content\/uploads\/2024\/09\/small-Logo_In_your_systems.jpg 717w, https:\/\/www.techtarget.com\/wp-content\/uploads\/2024\/09\/small-Logo_In_your_systems-640x351.jpg 640w, https:\/\/www.techtarget.com\/wp-content\/uploads\/2024\/09\/small-Logo_In_your_systems-120x66.jpg 120w, https:\/\/www.techtarget.com\/wp-content\/uploads\/2024\/09\/small-Logo_In_your_systems-200x110.jpg 200w, https:\/\/www.techtarget.com\/wp-content\/uploads\/2024\/09\/small-Logo_In_your_systems-300x164.jpg 300w, https:\/\/www.techtarget.com\/wp-content\/uploads\/2024\/09\/small-Logo_In_your_systems-175x96.jpg 175w, https:\/\/www.techtarget.com\/wp-content\/uploads\/2024\/09\/small-Logo_In_your_systems-73x40.jpg 73w\" sizes=\"(max-width: 639px) 98vw, (max-width: 1199px) 64vw, 717px\" \/><\/figure>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>Confidently fuel your go-to-market efforts Good news: Forrester found that 85% of companies leveraging B2B intent data achieved business benefits. Not-so-good: they also identified two key challenges \u2013 60% of [&#8230;]<\/p>\n","protected":false},"author":36095,"featured_media":0,"parent":0,"menu_order":0,"template":"template-randomized-header.php","tt_solution_tax":[5571,5569,5572,5573,5568,5570],"class_list":["post-143597","tt_product","type-tt_product","status-publish","hentry","tt_solution_tax-marketing-teams","tt_solution_tax-marketing-teams-qa-aug-2024","tt_solution_tax-product-teams","tt_solution_tax-sales-teams","tt_solution_tax-product-teams-qa-aug-2024","tt_solution_tax-sales-teams-qa-aug-2024"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v25.2 (Yoast SEO v25.2) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Intent Data | Informa TechTarget<\/title>\n<meta name=\"description\" content=\"See how TechTarget delivers the industry\u2019s most precise, actionable account- and contact-level intent data to drive positive purchase outcomes.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.techtarget.com\/products\/intent-data\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Intent Data\" \/>\n<meta property=\"og:description\" content=\"See how TechTarget delivers the industry\u2019s most precise, actionable account- and contact-level intent data to drive positive purchase outcomes.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.techtarget.com\/products\/intent-data\/\" \/>\n<meta property=\"og:site_name\" content=\"Informa TechTarget\" \/>\n<meta property=\"article:modified_time\" content=\"2024-12-06T23:42:44+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.techtarget.com\/wp-content\/uploads\/2024\/09\/large-Logo_In_your_systems.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1733\" \/>\n\t<meta property=\"og:image:height\" content=\"165\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data1\" content=\"4 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.techtarget.com\/products\/intent-data\/\",\"url\":\"https:\/\/www.techtarget.com\/products\/intent-data\/\",\"name\":\"Intent Data | Informa TechTarget\",\"isPartOf\":{\"@id\":\"https:\/\/www.techtarget.com\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/www.techtarget.com\/products\/intent-data\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/www.techtarget.com\/products\/intent-data\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.techtarget.com\/wp-content\/uploads\/2024\/09\/large-Logo_In_your_systems.jpg\",\"datePublished\":\"2024-09-04T20:43:07+00:00\",\"dateModified\":\"2024-12-06T23:42:44+00:00\",\"description\":\"See how TechTarget delivers the industry\u2019s most precise, actionable account- and contact-level intent data to drive positive purchase outcomes.\",\"breadcrumb\":{\"@id\":\"https:\/\/www.techtarget.com\/products\/intent-data\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/www.techtarget.com\/products\/intent-data\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/www.techtarget.com\/products\/intent-data\/#primaryimage\",\"url\":\"https:\/\/www.techtarget.com\/wp-content\/uploads\/2024\/09\/large-Logo_In_your_systems.jpg\",\"contentUrl\":\"https:\/\/www.techtarget.com\/wp-content\/uploads\/2024\/09\/large-Logo_In_your_systems.jpg\",\"width\":1733,\"height\":165},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/www.techtarget.com\/products\/intent-data\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/www.techtarget.com\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Intent Data\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/www.techtarget.com\/#website\",\"url\":\"https:\/\/www.techtarget.com\/\",\"name\":\"Informa TechTarget\",\"description\":\"\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/www.techtarget.com\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"}]}<\/script>\n<!-- \/ Yoast SEO Premium plugin. -->","yoast_head_json":{"title":"Intent Data | Informa TechTarget","description":"See how TechTarget delivers the industry\u2019s most precise, actionable account- and contact-level intent data to drive positive purchase outcomes.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.techtarget.com\/products\/intent-data\/","og_locale":"en_US","og_type":"article","og_title":"Intent Data","og_description":"See how TechTarget delivers the industry\u2019s most precise, actionable account- and contact-level intent data to drive positive purchase outcomes.","og_url":"https:\/\/www.techtarget.com\/products\/intent-data\/","og_site_name":"Informa TechTarget","article_modified_time":"2024-12-06T23:42:44+00:00","og_image":[{"width":1733,"height":165,"url":"https:\/\/www.techtarget.com\/wp-content\/uploads\/2024\/09\/large-Logo_In_your_systems.jpg","type":"image\/jpeg"}],"twitter_card":"summary_large_image","twitter_misc":{"Est. reading time":"4 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"https:\/\/www.techtarget.com\/products\/intent-data\/","url":"https:\/\/www.techtarget.com\/products\/intent-data\/","name":"Intent Data | Informa TechTarget","isPartOf":{"@id":"https:\/\/www.techtarget.com\/#website"},"primaryImageOfPage":{"@id":"https:\/\/www.techtarget.com\/products\/intent-data\/#primaryimage"},"image":{"@id":"https:\/\/www.techtarget.com\/products\/intent-data\/#primaryimage"},"thumbnailUrl":"https:\/\/www.techtarget.com\/wp-content\/uploads\/2024\/09\/large-Logo_In_your_systems.jpg","datePublished":"2024-09-04T20:43:07+00:00","dateModified":"2024-12-06T23:42:44+00:00","description":"See how TechTarget delivers the industry\u2019s most precise, actionable account- and contact-level intent data to drive positive purchase outcomes.","breadcrumb":{"@id":"https:\/\/www.techtarget.com\/products\/intent-data\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.techtarget.com\/products\/intent-data\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.techtarget.com\/products\/intent-data\/#primaryimage","url":"https:\/\/www.techtarget.com\/wp-content\/uploads\/2024\/09\/large-Logo_In_your_systems.jpg","contentUrl":"https:\/\/www.techtarget.com\/wp-content\/uploads\/2024\/09\/large-Logo_In_your_systems.jpg","width":1733,"height":165},{"@type":"BreadcrumbList","@id":"https:\/\/www.techtarget.com\/products\/intent-data\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/www.techtarget.com\/"},{"@type":"ListItem","position":2,"name":"Intent Data"}]},{"@type":"WebSite","@id":"https:\/\/www.techtarget.com\/#website","url":"https:\/\/www.techtarget.com\/","name":"Informa TechTarget","description":"","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.techtarget.com\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"}]}},"_links":{"self":[{"href":"https:\/\/www.techtarget.com\/wp-json\/wp\/v2\/tt_product\/143597","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.techtarget.com\/wp-json\/wp\/v2\/tt_product"}],"about":[{"href":"https:\/\/www.techtarget.com\/wp-json\/wp\/v2\/types\/tt_product"}],"author":[{"embeddable":true,"href":"https:\/\/www.techtarget.com\/wp-json\/wp\/v2\/users\/36095"}],"version-history":[{"count":0,"href":"https:\/\/www.techtarget.com\/wp-json\/wp\/v2\/tt_product\/143597\/revisions"}],"wp:attachment":[{"href":"https:\/\/www.techtarget.com\/wp-json\/wp\/v2\/media?parent=143597"}],"wp:term":[{"taxonomy":"tt_solution_tax","embeddable":true,"href":"https:\/\/www.techtarget.com\/wp-json\/wp\/v2\/tt_solution_tax?post=143597"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}