{"id":143305,"date":"2024-08-28T16:22:16","date_gmt":"2024-08-28T16:22:16","guid":{"rendered":"https:\/\/www.techtarget.com\/?post_type=tt_product&p=143305"},"modified":"2024-12-10T19:39:40","modified_gmt":"2024-12-10T19:39:40","slug":"strategy","status":"publish","type":"tt_product","link":"https:\/\/www.techtarget.com\/products\/strategy\/","title":{"rendered":"Strategy"},"content":{"rendered":"\n
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Better data drives better GTM decisions<\/strong><\/h2>\n\n\n\n

78% of B2B buyers say they would be more likely to do business \u200bwith a company that demonstrates it understands their needs. To help your teams get there, data-driven insights and expert guidance from Informa TechTarget\u2019s intelligence and advisory division, including Omdia<\/a><\/strong> and Enterprise Strategy Group<\/strong><\/a>, empower you to make better-informed decisions, deliver product-market fit, and optimize your go-to-market strategy.<\/p>\n\n\n\n

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Explore the Markets We Cover <\/a><\/div>\n<\/div>\n<\/div>\n<\/div>\n\n\n\n
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Omdia is now part of Informa TechTarget.<\/strong><\/h2>\n\n\n\n
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Omdia is a global analyst and advisory leader that supports technology vendors and solution providers to accelerate their growth \u2013 from concept and product development to market readiness strategies and sales effectiveness.<\/p>\n\n\n\n

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discover omdia<\/a><\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n\n\n\n
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Our secret sauce: research + intent + expertise<\/strong><\/h2>\n\n\n\n

How is our approach unique? Unlike other analyst firms, we tap into directly observed purchase intent data<\/strong><\/a> from Informa TechTarget\u2019s audience of 50M+ permissioned business technology buyers. We leverage these insights alongside our in-depth research and trusted analyst expertise to help your go-to-market teams stay on top of market shifts, competitive dynamics, and evolving buyer demands.<\/p>\n\n\n\n

From product roadmap to go-to-market execution, we ensure you truly understand actual buyer needs so you can capitalize on emerging opportunities, build differentiated products to solve meaningful challenges, and craft impactful positioning and messaging that resonates.<\/p>\n<\/div>\n<\/div>\n<\/div>\n\n\n\n

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Research<\/strong><\/h4>\n\n\n\n

Discover Omdia<\/strong><\/a><\/strong>
Discover Enterprise Strategy Group<\/strong><\/a><\/p>\n<\/div>\n\n\n\n

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Intent<\/strong><\/span><\/h4>\n\n\n\n

Purchase Intent Analytics<\/strong><\/a><\/p>\n<\/div>\n\n\n\n

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Meet Our Analysts<\/strong><\/h4>\n\n\n\n

Meet Omdia Analysts<\/strong><\/a>
Meet Enterprise Strategy Group Analysts<\/strong><\/a><\/p>\n<\/div>\n<\/div>\n\n\n\n

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Go-to-market insights to help you win<\/strong><\/h2>\n\n\n\n

Enterprise Strategy Group empowers your go-to-market teams with a critical competitive edge for delivering sustainable revenue growth. We offer priority access to trusted industry experts<\/strong><\/a>, an unlimited license to our primary market research<\/strong><\/a>, and always-on purchase intent analytics<\/strong><\/a> with our Annual Research, Advisory & Intent Insights<\/strong><\/a> program. Need to go even deeper? Add pinpoint granularity to answers around buyer, competitive, market opportunity, and positioning questions with Custom Research & Consulting<\/strong><\/a> services.<\/p>\n\n\n\n

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Annual Program<\/strong><\/a><\/div>\n\n\n\n
Custom Research & Consulting<\/strong><\/a><\/div>\n<\/div>\n<\/div>\n<\/div>\n\n\n\n
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Better data drives better GTM decisions 78% of B2B buyers say they would be more likely to do business \u200bwith a company that demonstrates it understands their needs. 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