{"id":140141,"date":"2023-12-18T17:00:24","date_gmt":"2023-12-18T17:00:24","guid":{"rendered":"https:\/\/www.techtarget.com\/?page_id=140141"},"modified":"2024-12-06T22:59:27","modified_gmt":"2024-12-06T22:59:27","slug":"xtelligent","status":"publish","type":"page","link":"https:\/\/www.techtarget.com\/xtelligent\/","title":{"rendered":"Xtelligent Healthcare Marketing"},"content":{"rendered":"\n
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There\u2019s been a revolution in tech marketing: the intent data revolution. It has radically improved marketing efficiency and sales effectiveness. For healthcare tech, this revolution is only just beginning. But legacy data providers don\u2019t supply person-level behavioral data for this category, so they can\u2019t deliver these advantages to you. Xtelligent Healthcare from Informa TechTarget does.<\/p>\n<\/div>\n<\/div><\/div>\n\n\n\n

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The Xtelligent Healthcare difference<\/h2>\n\n\n\n

With our proprietary Prospect-Level Intent\u2122 data<\/a><\/strong>, your marketing and sales teams gain a whole new level of insight into current account needs. They can see what each critical person inside a buying center actually cares about. They can dramatically improve their activity prioritization. They can radically upgrade their personalization effectiveness. They can identify, influence and accelerate many more opportunities. And your teams can too. <\/p>\n<\/div>\n\n\n\n

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Fueled by proprietary editorial and our owned audience<\/h2>\n\n\n\n

As part of Informa TechTarget\u2019s world-leading network of B2B buying decision-oriented web properties, Xtelligent leverages an incredibly powerful formula. For more than 20 years, we\u2019ve been creating the editorial content that more tech buyers use to make their solution purchase decisions. Xtelligent Healthcare extends this to healthcare technology categories, leveraging AI and machine learning to bring all the benefits of real purchase intent data to go-to-market teams focused on the healthcare space.<\/p>\n<\/div>\n<\/div><\/div>\n\n\n\n

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Content that builds the audiences you want<\/h2>\n\n\n\n

We make it easier for you to find, influence and convert more healthcare technology buyers into your own pipeline. Because our editorial team delivers the right content to healthcare tech buyers, Google prioritizes our material in their search results. Thus, more and more buyers find our material \u2013 because it\u2019s both more findable and more useful in their decision-making process. Across 8 hyper-specific<\/strong><\/a> categories, we\u2019ve got more than 400,000 opted-in healthcare tech buyers who continuously return to us for guidance on their technology purchases.  <\/p>\n\n\n\n\t\t\n\t\t\tTalk to an Xtelligent expert<\/a>\n\n\t\t\t\t\n<\/div>\n\n\n\n

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Audiences provide the buying context<\/h2>\n\n\n\n

Few serious buying committee members are likely to pay significant attention to marketing that\u2019s not embedded into the proper context. As a publisher specifically supporting healthcare tech buying, we\u2019ve created the context necessary to maximize contextual relevance for your marketing outreach. Marketing with us supports the pre-purchase research your target buyers are already doing. And that can make working with us far more effective for you.<\/p>\n<\/div>\n\n\n\n

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Intent data powers much better productivity<\/h2>\n\n\n\n

Because of our editorial quality<\/strong><\/a>, more buyers willingly opt in to consume it. That\u2019s how we know exactly who they are, what issues they\u2019re grappling with and what solutions they\u2019re considering. We know their organization and what their colleagues are reading as well, so we can see a buying team coalesce from the earliest stages of their buyer\u2019s journey. Far more precise than what\u2019s available elsewhere, this data gives you an understanding of your prospects that substantively advances sales outreach performance. <\/p>\n<\/div>\n<\/div><\/div>\n<\/div>\n\n\n\n

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The Xtelligent Healthcare Network<\/h2>\n\n\n\n

Granular web properties providing healthcare executives and IT professionals with industry insight and expertise on the latest technology trends in the healthcare market.<\/p>\n\n\n\n

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Health IT and EHR<\/strong><\/a> <\/strong><\/h4>\n\n\n\n

Healthtech Analytics<\/a><\/h4>\n\n\n\n

Healthcare Payers<\/strong><\/a> <\/h4>\n<\/div>\n\n\n\n
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Healthtech Security<\/strong><\/a> <\/h4>\n\n\n\n

Patient Engagement<\/strong><\/a> <\/h4>\n<\/div>\n\n\n\n
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Pharma Life Sciences<\/strong><\/a><\/h4>\n\n\n\n

Rev Cycle Management<\/strong><\/a><\/h4>\n\n\n\n

Virtual Healthcare<\/a><\/h4>\n<\/div>\n<\/div><\/div>\n<\/div>\n<\/div><\/div>\n\n\n\n
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To scale the engagement you seek<\/h2>\n\n\n\n

By supporting more than 7,500 clients in critical technology categories<\/strong><\/a>, Informa TechTarget has maximized GTM opportunity more than anyone else in B2B. Extending those service capabilities and flexible delivery models to healthcare, Xtelligent combines the very best in strategic guidance with the right platforms and executional support services to address your marketing needs. Whether you\u2019re an established leader or a disruptive new entrant, with our proprietary audiences, data and marketing capabilities, we can help you understand your situation and take more product action more quickly.\u00a0\u00a0<\/p>\n\n\n\n

Learn about Xtelligent Product Offerings<\/a><\/strong><\/p>\n\n\n\n

Discover Xtelligent Virtual Events<\/a><\/strong><\/p>\n<\/div>\n<\/div>\n<\/div><\/div>\n","protected":false},"excerpt":{"rendered":"

There\u2019s been a revolution in tech marketing: the intent data revolution. It has radically improved marketing efficiency and sales effectiveness. For healthcare tech, this revolution is only just beginning. 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