{"id":138856,"date":"2023-07-11T19:51:52","date_gmt":"2023-07-11T19:51:52","guid":{"rendered":"https:\/\/www.techtarget.com\/?page_id=138856"},"modified":"2025-06-06T15:50:37","modified_gmt":"2025-06-06T15:50:37","slug":"products","status":"publish","type":"page","link":"https:\/\/www.techtarget.com\/products\/","title":{"rendered":"Product Portfolio"},"content":{"rendered":"\n
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Strategy<\/a><\/h3>\n\n\n\n

Optimize your product & GTM strategies based on authoritative research, buyer insights & analyst guidance<\/p>\n\n\n\n

Purchase Intent Analytics<\/strong><\/a><\/p>\n\n\n\n

Annual Research, Advisory & Intent Insights<\/strong><\/a><\/p>\n\n\n\n

Custom Research & Consulting<\/strong><\/a><\/p>\n<\/div>\n\n\n\n

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Intent Data<\/a><\/h3>\n\n\n\n

Fuel winning product, marketing & sales efforts with uniquely precise account- & contact-level intent data<\/p>\n\n\n\n

Prospect-Level Intent Data Exports<\/strong><\/a><\/p>\n\n\n\n

Account-Level Intent Data<\/strong><\/a><\/span><\/p>\n<\/div>\n\n\n\n

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Content<\/a><\/h3>\n\n\n\n

Data-driven, expert-crafted content that\u2019s proven to better educate and influence your target buyers<\/p>\n\n\n\n

Custom Content<\/strong><\/a><\/span><\/p>\n\n\n\n

Sponsorable Content<\/a><\/strong><\/p>\n\n\n\n

Video Production Services<\/a><\/strong><\/span><\/p>\n\n\n\n

Global Content Studio<\/a><\/strong><\/span><\/p>\n<\/div>\n<\/div>\n\n\n\n

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Awareness<\/a><\/h3>\n\n\n\n

Stay top-of-mind & make the short list with intent-driven, contextually aligned brand awareness solutions<\/p>\n\n\n\n

Digital Advertising<\/strong><\/a><\/p>\n\n\n\n

Custom & Native Websites<\/strong><\/a><\/p>\n<\/div>\n\n\n\n

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Demand<\/a><\/h3>\n\n\n\n

Intent-based targeting of our pre-engaged audience delivers leads that are more likely to convert into pipeline<\/p>\n\n\n\n

Content Syndication<\/strong><\/a><\/p>\n\n\n\n

Webinar Audience & Channel<\/strong><\/a><\/p>\n\n\n\n

Modern BANT Leads<\/strong><\/a><\/p>\n\n\n\n

Always-On Buying Groups<\/strong><\/a><\/p>\n<\/div>\n\n\n\n

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Sales<\/a><\/h3>\n\n\n\n

Empower sellers with the insights they need to target active buyers, personalize outreach & win more deals<\/p>\n\n\n\n

Intent Data for Sales<\/strong><\/a><\/p>\n\n\n\n

Sales Content<\/strong><\/a><\/p>\n<\/div>\n<\/div>\n\n\n\n

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Platforms<\/h3>\n\n\n\n

Understand and engage our audience across your GTM without complicating your stack<\/p>\n\n\n\n

Priority Engine Intent Data Platform<\/strong><\/a><\/p>\n\n\n\n

BrightTALK Webinar Platform<\/strong><\/a><\/p>\n<\/div>\n\n\n\n

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Integrations<\/a><\/h3>\n\n\n\n

Seamlessly leverage our intent data and leads in your go-to-market systems.<\/p>\n\n\n\n

6sense<\/strong><\/a><\/p>\n\n\n\n

Demandbase<\/strong><\/a><\/p>\n<\/div>\n\n\n\n

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Not sure where to start?<\/h2>\n

View the Informa TechTarget products that best align with your Product, Marketing, and Sales goals.<\/p>\n

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\n\t\t\n\t\t\tDownload<\/a>\n\n\t\t\t\t<\/p>\n<\/div>\n<\/div>\n<\/div><\/div>\n\n\n\n

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Digital Advertising<\/h4>\n\n\n\n

Data-Driven Display<\/a><\/strong>
Targeted advertising solutions reaching the Web\u2019s most active B2B tech buyers<\/p>\n\n\n\n

Custom & Native Web Sites<\/strong><\/a>
Customized online environments for deep user engagement<\/p>\n\n\n\n

BrightTALK Summits<\/a><\/strong>
Online sponsorable enterprise tech Summits, keynoted by leading industry experts<\/p>\n<\/div>\n\n\n\n

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Demand Gen & ABM<\/h4>\n\n\n\n

Priority Engine
<\/a><\/strong>The industry\u2019s most powerful Account and Prospect-Level Intent\u2122 data<\/p>\n\n\n\n

Lead Generation<\/a>
<\/strong>AI-driven, contextually precise syndication leads that convert<\/p>\n\n\n\n

Custom Content<\/a>
<\/strong>Trusted, research-based content by experts coupled with superior production assistance engages prospects more productively across your GTM<\/p>\n\n\n\n

BrightTALK Portfolio
<\/a><\/strong>From webinars to virtual events, leverage our unrivaled B2B audience, easy-to-use platform and robust services to engage professionals in the ways they prefer.<\/p>\n\n\n\n

Contact Data Services
<\/strong><\/a>Over 70 million high-quality U.S. contacts to enrich your database<\/p>\n\n\n\n

New<\/a><\/a><\/strong><\/p>\n\n\n\n

Xtelligent Healthcare Marketing Solutions
<\/strong><\/a>11 topically specific healthcare technology websites, real person-level intent data and a full portfolio of marketing services.<\/p>\n\n\n\n

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Sales Intelligence & Enablement<\/h4>\n\n\n\n

Sales-Quality Leads<\/a>
<\/strong>Verified active deal reports detailing tech-project plans<\/p>\n\n\n\n

Priority Engine<\/a>
<\/strong>The industry\u2019s most powerful Account and Prospect-Level Intent\u2122 data<\/p>\n\n\n\n

Custom Content<\/a>
<\/strong>Trusted, research-based content by experts coupled with superior production assistance engages prospects more productively across your GTM<\/p>\n<\/div>\n\n\n\n

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Strategic Services<\/h4>\n\n\n\n

Research, Advisory & Consulting<\/a><\/strong>
Expert guidance for strategic planning, product development, messaging ideation and positioning to improve GTM execution<\/p>\n\n\n\n

Custom Research & Consulting<\/a><\/strong>
Competitive analysis, partner program optimization and other custom services that deliver client-specific insights to increase GTM opportunities<\/p>\n\n\n\n

Strategic Buyer Insights <\/a><\/strong>
Customized reports combining buyer intent data, market trends and research to guide your GTM<\/p>\n\n\n\n

BrightTALK Studios Video Production<\/a><\/strong>
Full-service video production and management to ensure your brand stands out<\/p>\n<\/div>\n<\/div><\/div>\n\n\n\n

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Demand Gen & ABM<\/h4>\n\n\n\n

Priority Engine<\/a><\/strong>
<\/strong><\/a>Lead Generation<\/a>
Custom Content<\/a><\/strong>
<\/a>BrightTALK Webinars & Virtual Events<\/a><\/strong>
<\/strong>Contact Data Services
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Digital Advertising<\/h4>\n\n\n\n

Data-Driven Display<\/a><\/strong>
 Custom & Native Web Sites<\/strong><\/a>
BrightTALK Summits<\/a><\/strong><\/p>\n<\/div>\n\n\n\n

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Sales Intelligence & Enablement<\/h4>\n\n\n\n

Priority Engine<\/a>
Sales-Quality Leads<\/a>
Custom Content<\/a>
<\/strong><\/p>\n<\/div>\n\n\n\n

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Strategic Services<\/h4>\n\n\n\n

Research, Advisory & Consulting<\/a>
Custom Research & Consulting<\/a>
Strategic Buyer Insights<\/a><\/strong>
BrightTALK Studios Video Production<\/a><\/strong><\/p>\n<\/div>\n<\/div><\/div>\n\n\n\n

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Not sure where to start?<\/h2>\n

View the TechTarget products that best align with your marketing and sales goals<\/p>\n

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\n\t\t\n\t\t\tDownload<\/a>\n\n\t\t\t\t<\/p>\n<\/div>\n<\/div>\n<\/div><\/div>\n<\/div>\n\n\n","protected":false},"excerpt":{"rendered":"

Strategy Optimize your product & GTM strategies based on authoritative research, buyer insights & analyst guidance Purchase Intent Analytics Annual Research, Advisory & Intent Insights Custom Research & Consulting Intent […]<\/p>\n","protected":false},"author":80,"featured_media":147635,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"template-randomized-header.php","meta":{"footnotes":""},"class_list":["post-138856","page","type-page","status-publish","has-post-thumbnail","hentry"],"yoast_head":"\nProduct Portfolio | Informa TechTarget<\/title>\n<meta name=\"description\" content=\"Read more about TechTarget's strategy, intent data, content, awareness, demand and sales products that more tech marketers use to win.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.techtarget.com\/products\/\" \/>\n<meta property=\"og:locale\" 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