{"id":136758,"date":"2023-07-11T19:23:10","date_gmt":"2023-07-11T19:23:10","guid":{"rendered":"https:\/\/www.techtarget.com\/?post_type=solution&p=136758"},"modified":"2025-04-29T19:55:29","modified_gmt":"2025-04-29T19:55:29","slug":"account-based-marketing","status":"publish","type":"solution","link":"https:\/\/www.techtarget.com\/solutions\/account-based-marketing\/","title":{"rendered":"Account-Based Marketing"},"content":{"rendered":"\n
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Challenge:<\/span> 66% of ABM programs underperform.<\/a><\/h3>\n<\/div>\n<\/div>\n<\/div><\/div>\n\n\n\n
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Enhance target account lists <\/strong><\/h2>\n\n\n\n

Your ABM program can fail on the basis of your target account list alone. Many companies make the mistake of targeting accounts that look like a great fit, but don\u2019t have a need and may not ever.<\/p>\n\n\n\n

Avoid targeting accounts you think are a great fit – know who has a need.\u00a0Priority Engine\u2122<\/a><\/strong>\u00a0and\u00a0Account Intent Feeds<\/a><\/strong>\u00a0use firmographic, technographic and\u00a0behavioral data<\/a><\/strong>\u00a0to identify accounts that fit your ideal customer profile and are actually in-market for your solutions – right now. In addition, you can identify active buying group members on your ABM lists from sources such as 6sense, Demandbase and Bombora. Priority Engine helps you see better results with more accurate data.<\/p>\n\n\n\n\t\t

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