{"id":136742,"date":"2023-07-11T21:04:11","date_gmt":"2023-07-11T21:04:11","guid":{"rendered":"https:\/\/www.techtarget.com\/?post_type=tt_product&p=136742"},"modified":"2025-05-22T17:57:39","modified_gmt":"2025-05-22T17:57:39","slug":"custom-content","status":"publish","type":"tt_product","link":"https:\/\/www.techtarget.com\/products\/custom-content\/","title":{"rendered":"Custom Content"},"content":{"rendered":"\n
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Expertise Through Experience<\/h3>\n\n\n\n

TechTarget’s Enterprise Strategy Group\u2122 analysts<\/strong><\/a> have deep market expertise established through years of practice in the field. They author materials specifically to support you through each stage of go-to-market execution, in formats that suit key buyer needs and all critical use cases. By leveraging clear analyses, there\u2019s no guesswork in getting the content right, and it\u2019s a much lighter lift for your teams.<\/p>\n\n\n\n

Informa TechTarget\u2019s analysts have deep market expertise established through years of practice in the field. They author materials specifically to support you through each stage of go-to-market execution, in formats that suit key buyer needs and all critical use cases. By leveraging clear analyses, there\u2019s no guesswork in getting the content right, and it\u2019s a much lighter lift for your teams.<\/p>\n\n\n\n

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\n\t\t<\/span>\n\n\t\t<\/span>91%<\/span><\/span><\/p>\n

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of buyers are more likely to engage with vendors who educate them.<\/p>\n<\/div>\n<\/div>\n\n\n\n\t\t\n\t\t\ttalk with an expert<\/a>\n\n\t\t\t\t\n<\/div>\n\n\n\n

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Expertise Through Experience<\/h2>\n\n\n\n

Informa TechTarget\u2019s analysts have deep market expertise established through years of practice in the field. They author materials specifically to support you through each stage of go-to-market execution, in formats that suit key buyer needs and all critical use cases. By leveraging clear analyses, there\u2019s no guesswork in getting the content right, and it\u2019s a much lighter lift for your teams.<\/p>\n\n\n\n

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\n\t\t<\/span>\n\n\t\t<\/span>91%<\/span><\/span><\/p>\n

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of buyers are more likely to engage with vendors who educate them.<\/p>\n<\/div>\n<\/div>\n\n\n\n\t\t\n\t\t\ttalk with an expert<\/a>\n\n\t\t\t\t\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n\n\n\n

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The average tech buyer consumes at least 12 pieces of content before talking to a sales rep. Informa TechTarget\u2019s Omdia<\/a><\/strong> and Enterprise Strategy Group<\/a> <\/strong>can help you efficiently update your content library with enough quality content to keep prospects more effectively engaged across the buyer\u2019s journey. And with professional video production support from our BrightTALK\u00ae<\/sup> Studios<\/strong><\/a> and increased content marketing scale from studioID<\/a><\/strong>, your brand will shine in all the formats and distribution options it should.<\/p>\n<\/div>\n<\/div>\n\n\n\n

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Omdia is now part of Informa TechTarget.<\/strong><\/h2>\n\n\n\n
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Omdia is a global analyst and advisory leader that supports technology vendors and solution providers to accelerate their growth \u2013 from concept and product development to market readiness strategies and sales effectiveness.<\/p>\n\n\n\n

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discover omdia<\/a><\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n\n\n\n
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Need custom content to fuel your Healthcare tech go-to-market? <\/h2>\n\n\n\n

Talk to us about Xtelligent Healthcare capabilities.<\/p>\n\n\n\n

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Thought leadership awareness drivers<\/h2>\n<\/div>\n<\/div>\n<\/div><\/div>\n\n\n\n
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Custom content conditions the market<\/h3>\n

Analyst-authored thought leadership content clearly identifies the problem to be solved, validates the need for a given product or technology and communicates a differentiating vision to your market.<\/p>\n<\/div>\n\n\n\n

Learn about custom content services<\/strong><\/a><\/p>\n<\/div>\n<\/div><\/div>\n\n\n\n

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As tech purchasing decisions grow increasingly nuanced and complex, buyers gain confidence from rigorous, vendor-neutral content designed to educate. To clarify and build trust, you need a respected content partner already steeped in your market\u2019s particulars. Learn more<\/a>.<\/h3>\n<\/div>\n<\/div><\/div>\n\n\n\n
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Multiple formats engage more prospects<\/h3>\n

Buyers have different content format and channel preferences. You need to address these with a full toolkit of written, video, graphical and social formats mapped well to key stages of the buyer\u2019s journey.<\/p>\n<\/div>\n\n\n\n

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BrightTALK Studios, our full-service video production capability<\/h3>\n

When video fits your audiences\u2019 preference and you need a team that knows how to position you perfectly, tap BrightTALK Studios<\/strong><\/a> to deliver the preparation and live production support speakers and content deserve and the post-production quality your audiences will love.<\/p>\n<\/div>\n<\/div>\n\n\n\n

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BrightTALK Studios, our full-service video production capability<\/h3>\n

When video fits your audiences\u2019 preference and you need a team that knows how to position you perfectly, tap BrightTALK Studios<\/strong><\/a> to deliver the preparation and live production support speakers and content deserve and the post-production quality your audiences will love.<\/p>\n

Content fueled by\u00a0expertise. Strategies built for\u00a0results.<\/strong><\/p>\n

studioID<\/strong><\/a>, our award-winning global content marketing capability, brings a deep understanding of our audiences and a journalistic approach to content development to help brands tell their stories more effectively across use cases.<\/p>\n<\/div>\n<\/div>\n<\/div>\n<\/div><\/div>\n\n\n\n

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Mid-funnel engagement accelerators<\/h2>\n<\/div>\n<\/div>\n<\/div><\/div>\n\n\n\n
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Solution validations reinforce your positioning and messaging<\/h3>\n

Buying teams must know exactly how your solution will deliver on their needs and your promises. Third-party validations<\/strong><\/a> position your solutions to stand out, win and retain more customers by articulating details that give buyers the confidence to recommend an investment. Our Economic Value Validations and Technical Validations help you accomplish this.<\/p>\n<\/div>\n<\/div>\n\n\n\n

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Expert webinars engage prospects deeply<\/h3>\n

As webinar guest presenters, expert analysts provide in-depth, research-based insights and solution assessments. Prospects who devote the time to absorb meaty material this way are much more likely to accept follow-up outreach from you.<\/p>\n<\/div>\n<\/div>\n<\/div><\/div>\n\n\n\n

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Ultimately, third-party validation is your secret weapon in closing a deal. Nothing you say about yourself will have as much impact as what others say on your behalf.”<\/p>\n

\"PowWow<\/p>\n

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Deal-closing decision support<\/h2>\n<\/div>\n<\/div>\n<\/div><\/div>\n\n\n\n
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We leverage your validation project results to create interactive self-assessment tools like this ROI Calculator, which provide a personalized view of your solution\u2019s potential.<\/p>\n<\/div>\n\n\n\n

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Interactive tools personalize solution benefits<\/h3>\n

Digital tools that help prospects self-assess their organization\u2019s readiness and reinforce your solution\u2019s value can propel an opportunity to close. These tools can outline deal-closing talk tracks that solidify a decision to invest.<\/p>\n<\/div>\n<\/div>\n<\/div><\/div>\n\n\n\n

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\"Sales<\/p>\n

Sales training and enablement tools improve sales productivity<\/h3>\n

Customers want technology providers to hear them and deliver on their buying needs. Our sales training and enablement programs provide market, customer and competitor insights that help teams better understand and deliver on real customer pain points as you position your solutions to meet their specific challenges.<\/p>\n<\/div>\n\n\n\n

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\"Sales<\/p>\n<\/div>\n<\/div><\/div>\n\n\n\n

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What Is Great Content for Buyers, and Why\u2019s It So Hard?\u00ad\u00ad\u00ad\u00ad\u00ad\u00ad<\/h3>\n

Your content can make a buyer choose you vs. anyone else. This e-book explains why great content is so important \u2013 and offers advice on how to create it.<\/p>\n\n\t\t\n\t\t\tDownload E-Book<\/a>\n\n\t\t\t\t\n<\/div>\n\n\n\n

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Product resources<\/h2>\n<\/div>\n<\/div>\n<\/div><\/div>\n\n\n\n
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Video<\/p>\n\n

Marketing\u2019s Role in Digital Sales Content<\/a><\/h4>\n <\/div>\n <\/div>\n <\/div>\n\n <\/div>\n\n <\/div>\n\n\t\t\t \n\t\t\t\t <\/div>\n\t\t\t\n<\/div>\n\n\n\n
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How to Build More Pipeline \u00adWhen Everything\u2019s Gone Virtual<\/a><\/h4>\n <\/div>\n <\/div>\n\n <\/div>\n\n <\/div>\n\t\t\t\t\t\n
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Innovate and Compete More Effectively with Enterprise Strategy Group<\/a><\/h4>\n <\/div>\n <\/div>\n\n <\/div>\n\n <\/div>\n\t\t\t\t\t\n
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Infographic<\/p>\n\n

Content Is King: Own the Outcomes but Share the Responsibilities<\/a><\/h4>\n <\/div>\n <\/div>\n\n <\/div>\n\n <\/div>\n\t\t <\/div>\n\t\t\t
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Blog Post<\/p>\n\n\t\t\t\t\t\t\t

6 Practical Partner Marketing Tips from the Enterprise Strategy Group<\/a><\/h4>\n\t\t\t\t\t\t\t <\/div>\n <\/div>\n\n <\/div>\n\n <\/div>\n\t\t <\/div>\n\t\t\t<\/p>\n<\/div>\n<\/div><\/div>\n","protected":false},"excerpt":{"rendered":"

Expertise Through Experience TechTarget’s Enterprise Strategy Group\u2122 analysts have deep market expertise established through years of practice in the field. They author materials specifically to support you through each stage […]<\/p>\n","protected":false},"author":80,"featured_media":134000,"parent":0,"menu_order":0,"template":"template-randomized-header.php","tt_solution_tax":[5561,5574,5582,4574,4562,668,5581,5557,5556,4428],"class_list":["post-136742","tt_product","type-tt_product","status-publish","has-post-thumbnail","hentry","tt_solution_tax-partner-channel-marketing","tt_solution_tax-partner-channel-marketing-qa-aug-2024","tt_solution_tax-account-based-marketing-wip","tt_solution_tax-channel-marketing","tt_solution_tax-deliver-better-webinars-and-virtual-events","tt_solution_tax-demand-generation","tt_solution_tax-demand-generation-wip","tt_solution_tax-go-to-market-strategy-content","tt_solution_tax-go-to-market-strategy-content-qa-aug-2024","tt_solution_tax-partner-marketing"],"yoast_head":"\nCustom Content | Informa TechTarget<\/title>\n<meta name=\"description\" content=\"Trusted, research-based content by experts coupled with 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